Preorder our newest book, Writing Is Designing: Words and the User Experience and get 15% off!
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. Writing Is Designing: Words and the User Experience by Michael J. Metts and Andy Welfle will show you how to give your users clarity, test your words, and collaborate with your team. You’ll see that writing is designing.
What Others Are Saying
“This book doesn’t just formalize the discipline of writing for the user experience; it empowers all digital product writers to stand up for their craft and take a permanent seat at the design table.”
— Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web
“At last! A book that treats writing for products as a design practice that has tangible, lasting impact on the user experience. Andy and Michael don’t just help you write better—they help you design better products.”
— Jonathon Colman, Senior Design Manager, Intercom
Speaker decks, presentation videos, Natalie Hansen’s tripnotes, and MJ Broadbent’s sketchnotes are now available via the conference’s program page; enjoy! You can also see all the photos from the conference here.
We hope to see you again next year—or even sooner at Advancing Research 2020 (March 30-April 1 in New York City)
—Lou Rosenfeld and the DesignOps Summit team
Tickets are now available! Register now.
What makes the Advancing Research 2020 conference unique?
- A research-driven conference: Practicing what we preach, we’ve designed the conference and its program based on two robust phases of user research, involving nearly 1,000 responses and analysis from over a dozen highly-experienced researchers.
- A diverse, compelling speaker line-up: We’re carefully selecting speakers for their ideas and for the diverse perspectives and experiences they represent. 40% of our conference proposals come from members of under-represented groups; 17% come from new speakers.
- Presentations that set the standard for quality: Once we select our speakers, we work with them iteratively over months to prepare and rehearse their presentations.
- Our attendees shape and lead the industry: You’ll meet more research leaders, high-level research managers, and experienced research practitioners than you’ll find at perhaps any other conference.
Who should attend the Advancing Research 2020 conference?
- Experienced researchers: People who conduct research projects, select methods and develop methodologies, design studies, and evaluate products and services.
- Research team leaders and managers: People who select research tools and platforms, hire and onboard researchers, manage research operations, develop methodologies for their teams, and represent research in the C-suite.
- Senior leaders, innovators, and strategists: People who have invested heavily into building cutting-edge research organizations.
Thank you so much to everyone who submitted their proposal to speak at the very first Advancing Research conference!
In my book Why We Fail I included a case study of BMW’s iDrive in-car software (here’s a condensed version published by Fast Company). I’ve been following the progress of iDrive over the years. My working theory was that iDrive undoubtably hurt sales, but BMW’s cars are successful in so many other ways they still sell, and as long as they can gradually improve iDrive over time then the customer suffering will eventually subside.
How software made me loathe my luxury car by Mikkel Høgh is a sobering update that makes me think the software ecosystem for iDrive owners has only become worse. I sometimes travel for work and have the opportunity to rent and try in-car software from many manufacturers, and I’ve come to the same conclusion as Mikkel: CarPlay is wonderful. I plug in my phone and it just works. The car I own, a Mazda, is well-designed with fine if not great in-car software; CarPlay is the single thing I wish it had.
So perhaps iDrive’s gradual improvement has been too gradual, and CarPlay is poised to subsume the in-car software market?
In this episode of the Rosenfeld Review, Lou and Angelos Arnis, Producer of the Joint Futures Conference in Helsinki, Finland (September 2-5, 2019), discuss the evolving landscape of design professionals’ needs, and how the Joint Futures Conference has changed to suit them. Rosenfeld Media is pleased to partner with Joint Futures this year to offer four full-day workshops on September 5, 2019.
According to our user research, you want a conference program that offers practical information (tools, techniques, and take-aways that you can bring back to the office), and you’re motivated by these three themes:
- Proving Value, Measuring Outcomes
- Partnering Outside Design
- Change Management
The DesignOps Summit’s two-day main program (October 23-24) is designed with those needs in mind. And our six day-long workshops (October 25) delve even more deeply into the topics you’ll need to develop modern Design and Research Operations.
—Dave Malouf, Kristin Skinner, Abby Covert, & Lou Rosenfeld (program chairs)
Looking for an opportunity for deep design learning? We’re offering six transformational day-long workshops at the DesignOps Summit in New York City on October 25.
- Creating Career Ladders for DesignOps with Brennan Hartich and Amanda Weisfeld
- ResearchOps 101: How to Get ResearchOps Off the Ground with Kate Towsey
- Understand and Change Your Work Culture Through Meetings with Kevin M. Hoffman
- Operating Design Systems: Curating a Product, Serving Products with Nathan Curtis
- Design Your Design Organization with Peter Merholz and Kristin Skinner
- Design Operations and Program Management with Jacqui Frey
We’re offering three scholarships to deserving designers, researchers, and students to attend the upcoming DesignOps Summit 2019 in New York City, October 23-24.
Design professionals from underserved groups are especially encouraged to apply. Please answer these questions before midnight ET, July 25 to apply for a scholarship to attend the 2019 DesignOps Summit. Your response won’t be shared with anyone aside from our judges and Rosenfeld Media staff.
—Lou Rosenfeld and the DesignOps Summit 2019 team
Note: We will reimburse expenses up to $700USD for those traveling from outside NYC or $1200USD internationally.