Corporate Training

With trauma on the rise, it’s inevitable that we will conduct research with and design products for people with trauma histories. A trauma-informed approach to research and design can help prevent or mitigate these harms. In this workshop, you’ll learn all about trauma-informed work, including trauma theory, trauma impacts and types, and its evolution.

The success of AI makes it feel like this technology is ripe for innovation. However, today, almost 90% of AI initiatives fail. Current technical innovation approaches don’t work well when applied to AI. The HCI research community has been working on how to improve the process from brainstorming to prototyping to delivery. This workshop takes what is taught at the Human-Computer Interaction Institute at Carnegie Mellon University and adopts it for practitioners.

For UX/Design leaders, the skills that initially helped them succeed are not the skills that will carry them forward. While to be a great UX/design practitioner is to be a remarkable craftsperson and problem-solver, to be a great leader shifts the focus on navigating your context, building trusting relationships, and business-savvy.

Historically, design practices have focused on process, methods, and craft. But this limits design’s potential—design leaders can provide more value to their organizations by implementing robust DesignOps. In Design Operations Essentials, Dave Malouf will introduce participants to the three lenses of DesignOps, and how each one helps an organization increase the value it gets from its design practice.

You might already be familiar with the “components” part of design systems, but what comes next? How are design systems best used by team members other than designers and engineers like product managers and content creators? What’s the best way to get them used by as many people as is appropriate? Who shouldn’t use a design system? What should success metrics look like? SuperFriendly founder and CEO Dan Mall will walk you through common design system pitfalls, how to avoid and escape them, and all the other intermediate-level stuff that everyone’s asking to help you see how they apply to your specific organization.

As a design organization grows and becomes more complex, designers are spread too thin and don’t feel good about the quality of their work. How best to work within cross-functional teams is unclear. Retention suffers as designers feel ineffective and their career growth isn’t being given sufficient attention. Recruiting and hiring practices aren’t filling roles quickly enough, leaving gaps throughout the organization. Design leaders can’t devote their energy to creative leadership as operational challenges take precedence. The user experience has lost cohesion as more and more isolated teams contribute to it.

More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more. Good experience requires that these systems be coherent and understandable. As a result, information architecture (IA) is more important today than ever before.

Many designers jump to sketching and prototyping before they understand and define the application at a conceptual level (known as the grammar layer in Semantic IxD). The result is incoherent, overly complex applications with an order of magnitude more screens than necessary. The goal of UX Magic is to teach the Semantic IxD Method to enable UX practitioners achieve their objective with the minimum number of screens and the shortest task flows before the first UX sketches are even produced.

This interactive session will give you a low-tech overview of how the commonly available AI technologies work, and how they can be strategically applied in your content workflows. We’ll look at how to make the most of the technology as well as how different types are limited. Specifically, we’ll look at how to leverage AI to craft personas and journey maps that will improve your designs, even from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.

This workshop will introduce the audience to service ecosystem mapping, and how the role it plays in identifying, diagnosing and creating intervention models to correct system-level problems.

Few organizations deliberately want to create a bad user experience for the people they serve, yet we see even the best-intentioned organizations doing it all the time. The fundamental problem is one of alignment: organizations are out of sync with what the people they serve actually experience. Misalignment impacts the entire enterprise: teams lack a common purpose, solutions are built that are detached from reality, there is a focus on technology rather than experience, and strategy is shortsighted.

Service Design is an interdisciplinary approach that can dramatically improve productivity and quality, while continuously helping an organization remain competitive. Key to understanding this material is understanding that, at its core, service design is about treating experiences as a series of designed touchpoints, and visualizing how a person interacts with these touchpoints in order to achieve a goal.

Learn core concepts of JTBD from a recognized leader through hands-on exercises so you can put techniques to work right away.