Now on sale: “Design for Care: Innovating Healthcare Experience”

Design for Care: Innovating Healthcare Experience—which we proudly launched this morning—is a very different kind of Rosenfeld Media book. It’s our first book focused on a specific industry—healthcare, of course. It’s also something of a service design book and a design strategy book to boot.

It takes a visionary like Peter Jones, on the faculty at OCAD, to thread such a needle. The result is a book with depth that we hope will serve as a model for other “vertical” books. After all, as the design field becomes increasingly recognized as strategically important, we’ll need to contextualize its value for a variety of wicked problems—ones that are often associated with particular industries.

We hope you enjoy Design for Care!