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Rosenfeld Media’s 2020 Retrospective


‘Tis the season for companies to write year-end retrospectives. It’s a fraught sub-genre these days, given the shitshow that 2020 has been. But retrospectives offer a great opportunity to look back, learn, and plan. Here goes for Rosenfeld Media: A quarterly review

Our 2020 started and ends on high notes, with a deep, dark, dank valley in between:

Q1: Who’s invention’s mom again?
We launched our third conference, Advancing Research, in late March/early April. Five weeks prior, we’d sold it out. Three weeks prior, we scrambled to convert it to a hybrid event — both in-person and virtual. Two weeks prior, we realized that we’d have to go fully remote. Rube Goldberg would have been proud of how we contorted ourselves to virtualize the conference (livestream goes here, Zoom there, Slack there), but what choice did we have?

Really, it was a huge success thanks to our team, our speakers, and our sponsors. And the conference received very positive attendee reviews, giving us the confidence that we were on the right track with our virtualization efforts.

But there was no time to catch our breaths, because…

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