Now on sale: Search Analytics for Your Site

We’re pleased to announce that Search Analytics for Your Site, Lou Rosenfeld’s new book, is now available via our site, Amazon, and O’Reilly.

The book’s goal is to introduce site search analytics—the analysis of query data gleaned from a site’s search system—as an important and effective user research tool. We also hope that it helps those in the UX community who are generally skeptical of analytics see the advantages of learning from query data. After all: it’s semantically rich, it tells you much about users’ intent, and it’s very likely that you already have the data.

Please let us know what you think—will site search analytics make an impact on your user research?