Now available: Design for Impact by Erin Weigel

Radical Books from Prodigal Authors


Happy news: we’ve recently signed authors to write these three exciting new books, all likely to be published in 2016:

  1. Epic Fail: Design Research War Stories by Steve Portigal
  2. The Dawn of Agentive Technology: From Good Tools to Good Rules by Chris Noessel
  3. Blindspot: Illuminating the Hidden Value of Business by Steven Diller, Nathan Shedroff, and Sean Sauber

Steve has been compiling war stories—some written by you—for years. In Epic Fail, he’ll knit them together in ways that lead to new conclusions, lessons, and maybe even something grander. A design research framework for the next century, perhaps? We’ll see.

Chris’s book will be a wild ride; not surprising, given the scope of Make It Sohis last book. Technologies like AI typically outpace our abilities to humanize them; I’m hopeful that Chris’s book helps designers to dramatically narrow that gap.

And a book on the hidden value of business from Rosenfeld Media? Well, there’s some incredibly exciting stuff happening at the intersection of business and design, and we’ll have some interesting news on this to report on later this fall. Please stay tuned.

In honor of these new books, here’s a discount code that will get you 25% off any Rosenfeld Media book until Saturday, 9/26: PRODIGAL.

More happy news: this is Steve’s second book with Rosenfeld Media. Chris’s too. And Nathan’s third. Indi Young and Whitney Quesenbery have also worked with us on more than one book. That means we’re doing something right. Normally I’d give credit to taking a UX-infused approach to how we do business. But when it comes to writing books, I can’t overemphasize the very old school approach of providing authors with great support from a human editor. As one of our authors put it just yesterday:

Kevin Hoffman's tweet

I’m not sure why so many other publishers are axing their developmental editors; I don’t see any other way to ensure an experience that’s good for an author and, ultimately, readers. So a huge tip of the hat to Marta Justak, who has edited most of our books.