Now available: Design for Impact by Erin Weigel

15,400 kilometers / 9,600 miles in 3 days


That’s how long it took a copy of Indi Young’s Mental Models to travel from our warehouse outside Detroit in the USA to a suburb of Canberra, Australia. (All hail DHL!) And it took the digital edition mere seconds. I guess it really is possible for a small startup to do business globally. If you don’t believe me, have a look at the list of countries below; it’s where we’ve sold books since going live two weeks ago.

Whether you purchase our books as molecules, bits, or both, we want to serve you well but know we can do better. We’re working hard on improving our shopping experience, and many of you have already provided us with invaluable input to that end. Thank you. It’ll get better, and we hope you’ll continue letting us know how we can improve. You can comment below, take a dip in our customer forum, or send me an email (lou [at]

OK, that list of countries:

  1. Australia
  2. Austria
  3. Belgium
  4. Brazil
  5. Canada
  6. Denmark
  7. Finland
  8. France
  9. Germany
  10. Hungary
  11. India
  12. Israel
  13. Italy
  14. Japan
  15. Lithuania
  16. Luxembourg
  17. Mexico
  18. The Netherlands
  19. New Zealand
  20. Norway
  21. Panama
  22. Poland
  23. Russian Federation
  24. Singapore
  25. South Africa
  26. Spain
  27. Sweden
  28. Switzerland
  29. Taiwan
  30. United Kingdom
  31. United States