Podcast: Surveys That Work with Caroline Jarrett

Caroline’s book Surveys That Work: A Practical Guide for Designing and Running Better Surveys is a decade in the making — and finally coming in July 2021! Here, Caroline shares some glimpses into the methodologies and tricks she’ll share in the book, and how it evolved along the years.

Caroline recommends:
Mentor Black Business blackbusiness.mcsaatchi.com/ founded by Akil Benjamin

More about the book:
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.