Now available: Design for Impact by Erin Weigel

Can Jim Kalbach convince Jared Spool that Jobs To Be Done is its own thing?


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Jared Spool has been practicing UX for decades. When Jobs To Be Done arrived, it seemed to him to be just one of those new labels for stuff we’ve always been doing.

Jim Kalbach doesn’t agree. His decades of UX experience have led him to become a strong proponent and practitioner of Jobs to be Done. In fact, he wrote the best book on the topic, the Jobs to be Done Playbook.

Now, Jared is curious. Since Jim is so passionate about Jobs to be Done, has Jared mis-judged it? Is there more to this than Jared originally thought?

Come watch while Jim tries his darnedest to set Jared right. Or maybe we’ll find out if Jared has been right all along, and this is just new packaging for an old practice. Either way, you don’t want to miss this. Register for this event.