Rosenfeld Media Announcements Blog

  • Free book and 20% off our People Skills for UX conference

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    Great UX requires more than design and research chops—so we’ve put together a virtual conference to help you develop your listening, facilitation, negotiation, and leadership skills. People Skills for UX brings the collective wisdom of four UX “innies” and four “outsiders”—David Sibbet, Harry Max, Jennifer Pahlka, Julian Treasure, Kevin Hoffman, Kim Goodwin, Michelle Katz, and Steve Portigal—this May 27. And because it’s a virtual conference, you (and your team) can participate in your PJs.

    Oh, and recordings are part of the deal.

    Take 20% off with code PEOPLESKILLS. Do it by 11:59pm EDT this Friday (April 24) and we’ll send you a free copy of Victor Lombardi’s wonderful book Why We Fail.Why We Fail cover thumbnail

    Coming in 2016: Build Better Products by Laura Klein

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    What does it take to build incredible products? Many UXers have experienced the highs and lows of working hard on a product fueled by a great idea only to watch it fall short of users’ expectations at launch. This all-too-common story has sent UX people delving into the world of product management, and vice versa.

    That’s why we’ve signed Laura Klein, author of O’Reilly’s UX for Lean Startups, to write Build Better Products (due out in 2016). Laura will take you step-by-step through the process of building products that people truly love to use.

    Why we’re excited about this book:

    • This might be the first product management handbook that pulls it all together for UXers and product managers alike.
    • Laura will share expertise that comes from helping many Silicon Valley startups fine tune their product development processes.
    • Laura is crazy funny and insightful—you’ll laugh while you learn practical methods for building products that live up to what users need and want.
    • Not every company can afford to hire a coach like Laura. So we figured we’d bring Laura to you.

    She’s pretty driven to write this book. Read why.

    What do you most want to know about building better products? Let Laura know by commenting below…

    Grab Your Seat: People Skills for UX Virtual Conference (May 27)

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    Are people getting in the way of the work you want to get done? No matter how talented a designer you are, if you can’t communicate or collaborate effectively with others, people can’t see the brilliance of your ideas.

    Many of us (secretly) feel unprepared to deal with difficult bosses, colleagues and clients. And school didn’t teach us the skills we needed to influence people, lead teams, or resolve conflict. It turns out that “soft” skills are more important than we thought.

    We’re thrilled to bring you a one-day virtual conference People Skills for UX this May 27 to take the stress out of working with people. Come boost your “soft” skills in four critical areas: leadership, listening, negotiation, and facilitation.

    4 Reasons to Sign Up for People Skills for UX

    • Gain strategies to help you be more influential at work
    • Learn from a unique lineup of experts including:  a Hollywood insider, several TED speakers, and design leaders you know and respect
    • Ask the experts the burning questions that are keeping you up at night
    • No travel required—learn from the comfort of your desk—and get unlimited replays

    The Expert Lineup

    Reserve A Seat

    You can purchase an individual ticket for yourself or buy a meeting room pass for your entire team or company.

    See you there!

    now on sale: Lisa Welchman’s Managing Chaos

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    In design circles, it’s becoming as common to discuss organizational behavior as it is responsive design. This isn’t surprising; designers find their efforts continually crashing into walls of misaligned goals and, at times, vicious politics. And decision-makers are suffering too; if they can’t get their people and resources pointed in the same direction, their organizations can be damaged beyond repair.

    Managing Chaos cover thumbnail

    So we’re glad to present our 23rd title, Managing Chaos: Digital Governance by Design. It’s the “not a UX book” that UX people should read—as should their bosses. Because, as Peter Morville says, “You can’t get user experience right if your governance model is wrong.”

    We’re also thrilled that were finally able to convince Lisa Welchman to write about her work. She’s been tackling governance issues for her entire career, and now is the perfect time for her book to debut, as designers care more about governance and decision-makers are grasping for ways to get better returns on their design investments.

    As with all of our books, Managing Chaos is available in a loverly paperback and four DRM-free digital versions (PDF, MOBI, ePUB, and DAISY). Purchase it directly from us, or O’Reilly or Amazon.


    Peak empathy? No, Practical Empathy!

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    Practical Empathy cover thumbnailGiven that Indi Young and I first began discussing her new book idea many, many years ago, Practical Empathy: For Collaboration and Creativity in Your Work was a marathon in the making. Even the last mile proved to be full of unexpected (and unpleasant) challenges.

    So I’m thrilled (and relieved) that, as of today, Practical Empathy is finally available! And not just in paperback; like all of our books, it’s also available in DRM-free PDF, MOBI, and ePUB formats. Learn more at the book’s site, where you can sample the table of contents, illustrations, FAQ, and read testimonials like this one from Karen McGrane:

    Your product design should be informed by a deep understanding of user goals. In Practical Empathy, Indi outlines a way of working that goes beyond data-driven research methods to deliver genuine empathy for the people who use the things we make.

    By the way, I know what you’re thinking: everyone’s talking about “empathy” lately. Are we at the point of having reached peak empathy? The answer really depends on what we mean by the word.

    And Indi’s take on empathy is quite different than what you might assume:

    This book is not about the kind of empathy where you feel the same emotions as another person. It’s about understanding how another person thinks—what’s going on inside her head and heart. And most importantly, it’s about acknowledging her reasoning and emotions as valid, even if they differ from your own understanding. This acknowledgment has all sorts of practical applications, especially in your work. This book explores using empathy in your work, both in the way you make things and the way you interact with people.

    Yes, we all could stand to be more empathetic in the ways we feel about others. But Indi’s book focuses on cognitive empathy, which offers a huge and hugely practical payoff to anyone involved in just about any aspect of design. We hope you’ll enjoy the payoff from reading from Practical Empathy.

    A Terrible, Horrible, No-Good, Very Bad Day

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    There’s a lot of excitement about Indi Young’s new book, Practical Empathy. In fact, hundreds of you pre-ordered it, and were looking forward to having their paperback ship today.

    I got my copy last night, just ahead of you. I opened the package. Looked great—and I love that cover!



    Thumbed through it. First chapter: cool, there’s one of Brad Colbow’s wonderful illustrations!



    On to Chapter Two…

    Where's Chapter 2??


    Uh oh. Four does not equal Two. What happened to Chapters Two and Three?

    And look, another Chapter Four. I mean, it’s a great chapter, but come on…

    Oh no; another Chapter Four! 
    Argh. You can judge a book by its cover, but it’s what’s inside that counts.

    So here’s the situation: it looks like our normally reliable printer missed something. And, sadly, thousands of unsellable copies are now sitting in four warehouses in three countries on two continents. It will likely take some weeks to reprint the book, restock them, and ship paperback versions of Practical Empathy to you.

    If you already pre-ordered the book, I’m very, very sorry for this situation. Here’s what we’ll do:

    • We’ll make the ebook versions (PDF, ePub, and MOBI formats) downloadable from your account today. Unfortunately, this is a manual process, but your copy will be downloadable before the day is out.
    • We’ll also email you a code to download another of our titles for free. It’s the least we can do.
    • And we’ll let you know when we have an ETA for sending you the paperback.
    If you haven’t ordered the book yet, but want to, we have some good news: We’ll keep Practical Empathy available for pre-order until we can actually ship paperbacks. That means the 30% discount will continue for now.

    If you have any questions or suggestions, please contact us. We feel terrible about this situation, and are trying our best to fix it.

    In the meantime, I’m looking to move to Australia.

    —Lou Rosenfeld

    Alexander know about bad days

    Rosenfeld Podcasts

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    I’ve wanted to do podcasts forever. Not because I like the sound of my own voice, but because I’m in the fortunate position of getting to talk to a LOT of brilliant, interesting people in the UX world—and, more and more, outside it. So often I’ve gotten off a call and wished I’d recorded it. Or heard a fantastic talk at a conference and wanted to delve deeper into the topic with the presenter.

    Rosenfeld Media logo--with headphonesWell, it’s nice to have this finally off the back-burner: the first two Rosenfeld Podcasts!

    In the first podcast, “Designing for Villains,” I spoke with Eduardo Ortiz and Donna Lichaw. They participated in an amazing panel—called “Designing for Villains”, coincidentally, at last March’s IA Summit (along with David Bloxsom, Aviva Rosenstein, and Erik Gibb). Have a listen: after all, how often will you get to learn something about the porn industry that’s actually related to your work? (21 minute podcast)

    In the second podcast, “Piaget, Lemony Snicket and Design for Kids,” I interviewed Brett Helquist and Deb Levin Gelman. You may know Deb—she wrote our newest title, Design for Kids: Digital Products for Playing and Learning. You may not know Brett, but you likely know his work—he’s an amazing illustrator of children’s books, best known for his work on the popular Lemony Snicket series. Deb and Brett shared some fantastic anecdotes and advice—from complementary perspectives—about designing and researching different age groups. (15 minute podcast)

    These podcasts are very much experimental. For example, we know very little about editing (and it shows). I know very little about interviewing (and it shows). But practice makes, well, better. And, as Yoda would say, to get better at this we hope. Your feedback will help.

    So thanks! And enjoy.

    How to be a UX hometown hero

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    UX futures bannerHere’s a cool idea: you’re just a phone call or two away from hosting a one-day UX mini-conference in your hometown.

    It’s simple: find a local sponsor or two to cover the venue and the ticket for our next virtual event—UX Futures—and invite your local UX pals. Network, recruit, and learn—just like they’ve done in Detroit, Michigan and Toledo, Ohio. (Some simple instructions follow.)

    If you bring UX Futures to your town, you’ll be rubbing virtual shoulders with an incredible lineup of UX stars: Steve Krug, Jesse James Garrett, Margot Bloomstein, Nathan Shedroff, Abby Covert, and Andy Polaine. This November 5, they’ll present six mind-expanding visions of the future of the field and the impact it will have on the world—and on us.

    All you need to do is find the sponsors and get the word out to your community. Here’s how:

    1. Find sponsors to provide a venue good for 50-100 attendees, projection, snacks, and the price of a group ticket (US$479).
    2. Publicize to your network and charge (using Eventbrite or Meetup) a nominal fee (we suggest US$20 to cover snacks or maybe light meals) to attend.

    Why do this?

    It’s a fantastic way to bring people together for networking as well as learning in a way that goes beyond simple happy hours and other social activities. During breakfast, lunch, and the day’s breaks, your attendees will naturally meet and talk. And it’s also a great way to meet your next boss—or your next hire.

    Why sponsor?

    Aside from generating good will and aiding the local community, sponsors can invite staff and clients to participate and learn, and use the event as a recruiting opportunity. Given that sponsors often already have meeting space to provide—and you to help with getting the word out—it’s an inexpensive way to make a local impact.

    Here’s how Rosenfeld Media will help

    To make this even more attractive, we’d be glad to:

    1. Mention and link to your local group and your sponsors on the event web site
    2. Mention your group in our social media (with a combined reach of about 80,000)
    3. Provide a full set of Rosenfeld Media’s UX digital books (currently 21 titles) to raffle off to a lucky attendee

    Interested? Please let us know—we’d love to do what we can to bring this great UX event to your community.