We’re hard at work developing the Enterprise UX 2018 program, but here’s a preview:
As in past years, the bulk of the two day main program (June 14-15) will consist of four “themes”—each a mini-conference in its own right—with three presentations and a Q&A/discussion section per theme. We’ll sandwich the conference with keynotes by Lisa Welchman and Dick Buchanan. Dan Willis will once again lead our Enterprise UX Storytelling session. And we’ll host four full-day workshops on June 13, which we’ll announce soon.
Our four themes are described below; if you want to suggest a speaker for one of them, please do so by January 5, 2018:
Led by Eduardo Ortiz, Team Leader, UX and product design, USDS
Our BUILD theme focuses on the ideating, sketching, modeling, and prototyping necessary to develop effective and flexible enterprise processes, products, and strategies. Whether you balance legacy and strategy, work in regulated environments, or adapt a design process to suit a different product cycle, BUILD addresses the pragmatic aspects of designing within and for the enterprise.
Led by Margot Dear, Senior Director of User Experience, ADP
Delivering products is not enough. We must also COMMUNICATE the needs of our audiences, the value of our practices, and the unique skills we bring to the enterprise table. COMMUNICATE discusses how to make others understand and appreciate UX value, how to convey user insights, and how to find a common language with our non-UX partners within enterprise.
Led by Amy Marquez, Manager, Alexa Personality Experience team, Amazon
Successful investing focuses on strategic gains over quick wins, and balances long- and short-term priorities. INVEST helps us think beyond our immediate needs and lay the groundwork that supports the growth of design and design practitioners within an enterprise: Understanding context across functional teams to create strong partnerships, building and supporting effective teams, and making sure that our teams are developing the skills that will make them successful in the future.
SCALE is the biggest differentiator in enterprise UX work. We face scalability challenges at every corner, from having the most impact with limited resources to scaling up design capacity, managing distributed teams, or understanding customer journeys in overwhelmingly complex environments. Above all else, we face the challenge of remaining customer-centric as we navigate matrixed organizations, functional silos, and hierarchical reporting structures. How might we create space for deep user research while managing to scale up our products?