Now available: Design for Impact by Erin Weigel

Enterprise UX 2018

June 13-15, 2018 | San Francisco, CA

The Enterprise UX 2018 conference was dedicated to delivering useful, delightful, and humane experiences to people who work for and in enterprises.

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About #EUX2018

Enterprises—huge, distributed, complex businesses, government agencies, and other large organizations—account for an enormous portion of the global economy. Yet people who engage with enterprises—employees, customers, and managers—face experiences that are tedious, fragmented, complicated, and just plain awful, especially when compared with consumer-facing experiences. It’s time to right these wrongs—and that’s why we created the Enterprise UX conference series.

Program Themes

Theme 1: Build

Our BUILD theme focuses on the ideating, sketching, modeling, and prototyping necessary to develop effective and flexible enterprise processes, products, and strategies. Whether you balance legacy and strategy, work in regulated environments, or adapt a design process to suit a different product cycle, BUILD addresses the pragmatic aspects of designing within and for the enterprise.

Theme 2: Communicate

Delivering products is not enough. We must also COMMUNICATE the needs of our audiences, the value of our practices, and the unique skills we bring to the enterprise table. COMMUNICATE discusses how to make others understand and appreciate UX value, how to convey user insights, and how to find a common language with our non-UX partners within enterprise.

Theme 3: Invest

Successful investing focuses on strategic gains over quick wins, and balances long- and short-term priorities. INVEST helps us think beyond our immediate needs and lay the groundwork that supports the growth of design and design practitioners within an enterprise: Understanding context across functional teams to create strong partnerships, building and supporting effective teams, and making sure that our teams are developing the skills that will make them successful in the future.

Theme 4: Scale

SCALE is the biggest differentiator in enterprise UX work. We face scalability challenges at every corner, from having the most impact with limited resources to scaling up design capacity, managing distributed teams, or understanding customer journeys in overwhelmingly complex environments. Above all else, we face the challenge of remaining customer-centric as we navigate matrixed organizations, functional silos, and hierarchical reporting structures. How might we create space for deep user research while managing to scale up our products?

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