Enterprise UX 2016
June 8-9, 2016 | San Antonio, TX
The Enterprise UX 2016 conference was dedicated to delivering useful, delightful, and humane experiences to people who work for and in enterprises.
View ProgramAbout #EUX2016
There are dozens of excellent UX-related conferences. Why do we need one more?
Because enterprise UX problems are uniquely wicked ones, with overwhelming challenges of scale, complexity, and distributed decision-making, and intertwined with organizational behavior. Rather than covering basic UX skills, Enterprise UX 2016 provided inspiration and models of success from leading organizations like Microsoft, MasterCard, IBM, and GE. We covered how UX is practiced in these enterprises, and how in turn UX is changing the way those enterprises work.
Program Themes
Theme 1: How to Succeed when Everyone is Your User
Things get messy when your customers aren’t your users. They get even more complicated when you figure in the administrators, managers, field support staff, value-added resellers, and others that you have to research and design for. We’ll explore how to manage their competing behaviors, goals, needs, expectations, and definitions of success throughout the design process.
Theme 2: Growing UX Talent and Teams
A successful UX leader evangelizes their vision of how UX will impact the organization, and develops teams around that vision. We’ll explore how to hire, retain, and grow talent within the UX team, and create processes, tools, and programs to support them.
Theme 3: Designing Design Systems
The actual work of enterprise UX is unconventional. Rather than usability testing and wireframing, you’re creating the frameworks, toolkits, and programs that support others: the users, teams, and communities that make up the enterprise ecosystem. We’ll look at how to use design to enable a wide array of people—including non-designers—to improve all aspects of enterprise UX.
Theme 4: The Politics of Innovation
Innovation is hard. In enterprises—with ways of thinking and doing that may be decades old—innovation is Really Hard. We’ll look at how to get enterprises to “yes” in the face of strong egos, competing agendas, countless stakeholders, and deeply-ingrained (and often outdated) definitions of success.
