This book is a fresh, clear, practical explanation of the value of card-sorting, how to do it, and how to use the results. Spencer mixes step-by-step instructions and good examples with just enough theory. You'll emerge from this book with new skills to create great user-centered information architectures—and smart responses to tricky questions from pesky stakeholders."
—Tamara Adlin, Founding Partner, Fell Swoop, and co-author of The Persona Lifecycle: Keeping People in Mind Throughout Product Design
Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it.
In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project.
Why should you buy this book?
