Co-author of the Polar Bear book
Lou Rosenfeld has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields.
Lou founded and is president of Rosenfeld Media, which has been publishing some of the best-loved books in the user experience industry since 2005. Rosenfeld Media also produces many UX-related conferences, and equips UX teams with training.
Lou is co-author of Information Architecture for the Web and Beyond (O’Reilly; 4th edition, 2016) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the Information Architecture Institute and the User Experience Network, and has helped create such industry-defining conferences as the Information Architecture Summit, Enterprise UX, the DesignOps Summit, Advancing Research, and Civic Design. He’s written numerous book chapters, and has been a regular columnist for Internet World, CIO, and Web Review magazines.
Lou founded the ground-breaking information architecture consultancy Argus Associates in the early 1990s. As an independent consultant, he helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture, and the NCAA.