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Digital and Marketing Asset Management

digital and marketing asset management spot image

The Real Story About DAM Technology and Practice

By Theresa Regli

Published: August 2016
Paperback: 240 pages
Paperback ISBN: 978-1933820-72-9
Ebook ISBN: 978-1933820-12-5

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Testimonials

Table of Contents

Chapter 1: What Is Digital and Marketing Asset Management Technology?
Chapter 2: The Business Case for Digital and Marketing Asset Management
Chapter 3: The DAM Maturity Model
Chapter 4: DAM Technology Services: Asset Creation and Management
Chapter 5: DAM Technology Services: Search, Retrieval, and Navigation
Chapter 6: DAM Technology Services: Asset Assembly and Delivery
Chapter 7: DAM Technology Services: Architecture and Administration
Chapter 8: Cloud, On-Premise, or Hybrid? DAM Delivery Models
Chapter 9: You’re Not Just Buying a Tool: Strategic Considerations
Chapter 10: Universal Scenarios: The Key to Comparing Technologies
Chapter 11: Mixology: DAM in the Digital Marketing Cocktail

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