Theresa helps organizations turn content into digital assets, simplify complexity, and realize their potential in the digital world. A 23-year veteran of the information technology industry, she has advised over 100 businesses on their digital strategies, including 18% of the Fortune 500. She is the author of the definitive book on managing digital marketing & media assets: Digital & Marketing Asset Management: The Real Story of DAM Technology and Practice.
A former journalist, web developer, taxonomist, and director of content management at a systems integration firm, she spent the 1990s and early 2000s leading implementations of major web content management, enterprise search, and digital asset management products. For the past decade, she served as the leading digital asset management market analyst, evaluating over 50 vendors as part of her research practice with technology research & advisory firm The Real Story Group.
In 2016, Theresa founded Vox Veritas Digital, a consultancy focused on cost-effective information management & technology strategies for arts organizations, nonprofits, and charities in her home cities of Philadelphia, USA and London, UK. Most recently, Theresa also joined the executive team of KlarisIP as Chief Strategy Officer, where she advises clients on all aspects of digital transformation and optimization.
Theresa often teaches seminars and presents at events throughout the world, including the Henry Stewart DAM events, MarTech, the Intelligent Content Conference, and Technology for Marketing. She is a graduate of the Tuck School of Business at Dartmouth’s Executive Program, and holds degrees in linguistics, journalism, and French from Boston College in the USA, L’Université Stendhal in France, and Richmond College in the United Kingdom.
This site will help you get to know Theresa: watch some of her conference talks, and hear about her work as a clear voice of truth in the complex and often confusing world of digital technology.