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Search Analytics for Your Site

search analytics spot image

Conversations with Your Customers

By Louis Rosenfeld

Published: July 2011
Paperback: 197 pages
Paperback ISBN: 978-1933820-20-0
Ebook ISBN: 978-1933820-04-0

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation, and search performance to meet those needs.

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation, and search performance to meet those needs.

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Table of Contents

Foreword by Steve Krug
Chapter 1: How Site Search Analytics Can Save Your Butt
Chapter 2: Site Search Analytics in a Nutshell
Chapter 3: Pattern Analysis
Chapter 4: Failure Analysis
Chapter 5: Session Analysis
Chapter 6: Audience Analysis
Chapter 7: Goal-Based Analysis
Chapter 8: Practical Tips for Improving Search
Chapter 9: Practical Tips for Improving Site Navigation and Metadata
Chapter 10: Practical Tips for Improving Content
Chapter 11: Bridging Web Analytics and User Experience

FAQ

These common questions about site search analytics and their short answers are taken from Louis Rosenfeld’s book Search Analytics for your SIte. You can find longer answers to each in your copy of the book, either printed or digital version.

  1. What is site search analytics (SSA)?
    If your Web site or intranet has a search engine, then you can log what users are searching for, tally queries to see what’s most important to your users, find out if they’re succeeding, and if they’re not, determine what might be getting in their way. Chapter 2 provides a short introduction to SSA (which is often also known as search log analysis).

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