Donna Spencer is an independent design consultant. With 20-ish years experience, she has expertise across the entire design spectrum – from strategy to delivery and everything in between – and loves all of it. She has designed for a wide range of problems across all kinds of industries, with a particular emphasis on solving complex employee experience problems. Recognized internationally as a leading UX practitioner, Donna is a regular conference speaker, has written three books: on information architecture, card sorting and writing for the web. She created UX Australia and ran it for 9 years.