AI is the future of UX. Here’s how to prepare.

As 2025 continues, it’s clear that artificial intelligence (AI) has become more than just another buzzword. It’s reshaping the landscape of user experience (UX) design. In fact, there are many exciting opportunities arising in the UX field because of advancements made with AI. But how do we navigate this shift toward an AI-oriented future while also being mindful of its shortcomings? We’ve got you covered with this quick rundown on the state of AI, UX, and how we can best prepare for the future.

The AI Revolution in UX Design

AI is transforming the way we approach UX design—that much is clear. Let’s explore a couple of ways in which we can harness its potential while staying mindful of its limitations.

Personalization and Predictive Analytics

AI’s ability to analyze vast amounts of data is revolutionizing personalization in UX design. By leveraging user behavior, preferences, and past interactions, we can create hyper-relevant experiences that drive engagement and conversions. AI-powered predictive analytics can anticipate user needs, allowing us to design smoother and more intuitive user journeys.

That being said, we must be cautious of the potential for bias in AI systems. The training data used by large language models can perpetuate stereotypes and reinforce prejudices, leading to skewed results and poor decision-making. It’s essential that we evaluate AI-generated insights through a critical lens and ensure diverse perspectives are considered in our design processes.

Automation and Efficiency

One of the most exciting aspects of AI in UX design is its potential to automate repetitive tasks, freeing up our time to focus on more strategic and creative aspects of design. AI-powered tools can help with tasks like data analysis, layout generation, and color scheme creation, streamlining our workflow and improving productivity. Just think of the amount of tools and resources that are now cropping up to help us with just that!

Challenges and Ethical Considerations

There’s lots of excitement surrounding AI, but as with any technological advancement, there are potential drawbacks we must stay on top of.

Privacy and Data Security

The use of AI in personalizing user experiences, especially in terms of how these models are trained, raises important privacy concerns. Handling user data responsibly and obtaining proper consent is more important than ever. Striking a balance between personalization and data protection will be an ongoing challenge as AI becomes more integrated into our processes.

Emotional Intelligence and Human Touch

While AI excels at data analysis and pattern recognition, it still struggles to fully understand human emotions and cultural nuances. This limitation can lead to designs that lack empathy and fail to connect with users on an emotional level. It’s the human touch that’s so crucial in creating meaningful user experiences. UX designers, we can’t let AI take this away.

Overreliance and Critical Thinking

As AI tools evolve, we run the risk of becoming too reliant on artificial intelligence. We’ve seen examples in other fields, like healthcare, where excessive trust in AI recommendations has led to errors and concerns about reliability. In fact, you may have seen recent study by Microsoft about how reliance on artificial intelligence raises concerns of reduced critical thinking and creative problem solving. It’s crucial that we maintain our critical thinking skills and use AI as a tool to augment our decision-making, not replace it entirely.

Preparing for the AI-Powered Future of UX

To thrive in this AI-driven landscape, here are some steps we can take:

• Embrace continuous learning: Stay updated on AI advancements and their applications in UX design. Attend events like Designing with AI 2025 to keep yourself in the loop and uplevel your AI know-how.
• Develop a critical eye: Learn to evaluate AI-generated outputs critically. Understand the limitations of AI tools and when human intervention is necessary.
• Focus on ethical design: As AI becomes more prevalent, prioritize ethical considerations in your design process. Be mindful of privacy, bias, and inclusivity.
• Collaborate and share knowledge: Engage with the UX community to share experiences and best practices for integrating AI into design workflows. Our network of over 14,000+ user experience designers is a good place to start.

As we navigate this AI-powered future, it’s essential to approach it with both excitement and caution. By leveraging AI’s strengths while being mindful of its limitations, we can create more innovative, efficient, and user-centered designs. The future of UX is here, and it’s up to us to shape it responsibly.

P.S. Don’t forget to check out Rosenfeld Media’s second annual Designing with AI 2025 conference. It’s going to be an awesome opportunity to learn, network, and get inspired about the future of UX and AI. See you there!

5 Hands-on virtual workshops to level up your UX Research skills

Are you ready to revolutionize your UX research skills in 2025?

The Advancing Research conference is back with an exciting lineup of 5 hands-on virtual workshops that will transform your approach to user experience research. Starting in mid-March, world-leading UX research (UXR) experts will guide you through cutting-edge methodologies, innovative techniques, and practical strategies to elevate your research game.

These workshops dive into crucial topics that are shaping the future of UX research. Whether you’re looking to master trauma-informed research, explore quantitative methods for qualitative researchers, or harness the power of AI in your UX research workflow, there’s a workshop tailored to your professional growth.

Don’t miss this chance to enhance your skills, network with fellow researchers, and stay ahead in the rapidly evolving field of UX research. Secure your spot at one (or more!) of our workshops and equip yourself with the knowledge and tools to drive impactful research in the years to come.

Experience our hands-on virtual workshops

Trauma-Informed Research: Caring for You and Preventing Secondary Trauma

with Carol Scott and Melissa Eggleston
8 hours over 2 segments: March 17 & 19, 2025

In this workshop, learn about secondary trauma and how you can protect yourself and your team. Carol and Melissa will explore practical tips, discuss ways to continue your journey toward becoming trauma-informed, and help you thrive in a long career that is mutually supportive, equitable, and healing for all.

Learn more »

Quantitative Methods for Qualitative UX Researchers: Triangulate Your Way to Holistic Insights and Stronger Storytelling

with Subhasree Chatterjee and Archana Shah
8 hours over 2 segments: March 18-19, 2025

Many UX researchers often rely on familiar qualitative methods such as interviews and usability testing, overlooking the potential benefits of combining these with quantitative methods through triangulation. Depending solely on one set of tools can result in blind spots, limiting researchers’ ability to provide comprehensive insights. This workshop aims to address these challenges.

Learn more »

Radical Participatory Research

with Victor Udoewa
8 hours over 2 segments: March 20-21, 2025

This workshop will start with a short, general introduction to Participatory Research methodologies, and then specifically introduce a type of relational research called Radical Participatory Research (RPR), a meta-methodology. We will explore ways to transition to RPR, team recruitment, bias awareness, transitional facilitation, intersectional research, asset-based methodologies, compensation, evaluation, and RPR advocacy.

Learn more »

AI for UX Researchers

with Llewyn Paine

8 hours over 2 segments: March 25 & 27, 2025

As researchers begin to adopt LLMs, it can be hard to determine where AI makes research better, where it falls short, and where the human researcher provides unique value. In this workshop, learn a framework for understanding AI’s capabilities within the context of user research and workshop opportunities for AI to evolve the role of research, making the researcher even more valuable in this new world.

Learn more »

Listening Deeply

with Indi Young

8 hours over 4 segments: March 18, 21, 25, 28, 2025

Listening is the foundation for inclusivity, for new opportunities to support more people, and also for powerful team efficiency. Having clear techniques for understanding a person’s interior cognition–for developing cognitive empathy–allows professionals the foundation for later finding patterns that will reveal gaps and inclusive, intentional direction for your solutions. This workshop will teach you how to pay rapt attention. And when and why to do it.

Learn more »

Advancing Research 2025: A Conference for the Future of Research

Exciting news for the research community! We’ve just unveiled the program for Advancing Research 2025, and it’s set to be a game-changer. This year’s conference takes a bold new approach to addressing the evolving user experience research (UXR) landscape—one that we can’t wait to dive into with you.

A Fresh Perspective on Program Design

Jemma Ahmed, with her extensive background in mixed methodology insight roles, has crafted a program that we couldn’t be more excited about. Instead of the traditional method of soliciting ideas and retrofitting them into a loose structure, this year’s conference features an integrated program shaped around overarching themes and community needs.

Addressing the Researcher’s Dilemma

The research field is at a crossroads. With democratization and automation challenging the lower end of the practice, and the constant pressure to “be more strategic” without clear guidance, researchers are seeking a roadmap for their future. And don’t even get us started on the emphasis on artificial intelligence integration. Advancing Research 2025 aims to provide clear guidance for researchers on how to move into the future of UXR.

A Framework for the Future

The conference is structured around three powerful themes, each occupying a full day of the three-day event:

• Day 1: Reconceiving the Purpose of Research (facilitated by Jemma Ahmed)
• Day 2: Redefining the Research Toolkit (facilitated by Megan Blocker)
• Day 3: Reclaiming our Value as Researchers (facilitated by Eduardo Ortiz)

This framework, developed through community workshops and discussions, thoroughly explores the future of research. Where do you see your future as a researcher five years from now, in 2030? Let’s find out together.

A Packed Program with Impressive Speakers

We have three jam-packed with carefully-curated sessions that cater to the themes of #AR2025. Whether that means attending sessions about AI or introducing new methodologies into your practice, our team has its finger on the pulse of all the most critical and emerging topics in the world of UX research. Plus, our speakers represent some of the most impressive minds in the field, hailing from companies like Google, Meta, Hinge, Dalberg Design, and more!

Why Attend Advancing Research 2025?

• Envision Your Future: Gain insights to future-proof your career in the rapidly evolving research landscape. UX researchers have to understand, speak, and even reframe their work in research terms in order to make an impact. Whether you’re moving into a research role, or looking to be a better partner with research peers, Advancing Research will prepare you for success in research-centric organizations.
• Tailored Experience: Enjoy a conference program created by researchers for researchers, addressing the real challenges faced by UX practitioners. Want a sneak peek of the conversations to come? Check out our community workshop series—a collection of Rosenverse sessions that feature some of this year’s speakers talking about topics we’ll explore in the program at #AR2025.
• Networking Opportunities: Connect with peers and leaders in the field, fostering collaborations and sharing insights. We have a dedicated Slack channel for all conference-goers, buzzing with lively conversation over the course of the three-day conference! Also, every conference ticket comes with the opportunity to sign up for our famed attendee cohorts program—the opportunity to meet up with others in a facilitated environment throughout the conference to mingle and discuss each day’s sessions.

Advancing Research 2025 promises to be more than just a conference—it’s a roadmap for researchers navigating the complexities of their field in the years to come. Don’t miss this opportunity to shape the future of research!

Why the DesignOps Summit 2024 is a Must-Attend Event for Design Operations Professionals

Are you ready to be part of the forefront of design operations? The DesignOps Summit 2024 virtual conference is just around the corner, and it’s shaping up to be an unmissable event for anyone invested in the future of design. This year, we’ve packed our three-day summit with three compelling themes: resilience, impact, and innovation. If you’re wondering what DesignOps Summit 2024 is all about, you’re in the right place. We’re here to give you a sneak peek of what to expect on September 23-25 and why you cannot afford to miss it.

A Glimpse into the Eighth DesignOps Summit

The DesignOps Summit has come a long way since its inception. As we gear up for our eighth summit, we’re excited about the maturation of design operations as a crucial field—one that molds the infrastructure, organizations, and operations supporting design at its core.

Resilience in the Face of Challenges

In recent times, design organizations have faced numerous challenges including significant layoffs. The key to overcoming these challenges lies in resilient operations. The “Resilience” theme on Day 1 will delve into how well-structured design operations can make organizations not just survive but thrive. It’s about ensuring your design organization remains relevant, impactful, and efficient.

The Importance of Maturing Infrastructures and Organizations

Design operations need to keep pace with the ever-evolving demands of the industry. Mature infrastructures and organizations are not just beneficial but essential for driving impactful results. This year’s Day 2 theme of “Impact” underscores the significance of meaningful contributions made by design operations professionals. By leaning into this theme, we aim to showcase the impactful work being done and set a roadmap for future endeavors.

Innovation Leading the Way

Innovation is the lifeblood of any forward-thinking design organization. Day 3’s “Innovation” theme focuses on the continuous improvement of design operations, leveraging the latest technology and an enhanced understanding of human interaction with design. The goal is to foster an environment where design teams are always at the cutting edge. This theme will discuss the role of design ops professionals in driving innovation and ensuring the design processes adapt to new technological advancements and evolving consumer behaviors.

Invest in Your Future – Don’t Miss Out!

The DesignOps Summit 2024 is not just an event; it’s an investment in yourself and your organization. The knowledge, connections, and insights you gain here will be pivotal for your career and your organization’s growth. Now is the time to focus on the future of design operations—don’t let this opportunity pass you by!

Join us in embracing the future of design operations with a roadmap for impact, resilience to withstand challenges, and innovation to stay ahead. Register for the DesignOps Summit 2024 and get ready to be a part of something transformative.

By attending the DesignOps Summit 2024, you’re taking a significant step towards enhancing your professional skills and contributing to your organization’s success. We can’t wait to see you there!

Apply to speak at Advancing Service Design, a new conference from Rosenfeld

We’re so excited to announce the launch of a new virtual conference: Advancing Service Design 2024! The conference will take place virtually December 3-4; it is curated by Patrick Quattlebaum and Ben Reason, and produced by Rosenfeld Media.

Why do we need a new conference on service design? Because, as a methodology that helps us connect and communicate designed experiences at a systems level, service design is clearly more relevant and important than ever before.

But we feel there’s a dire need to demonstrate service design’s value in new contexts: how its toolkit can support other practices, like product management, and how it can make a difference even broader, more complex settings that are often inter, not intra-organizational.

Whether you identify as a service designer, systems thinker, or something else entirely different, we encourage you to submit a proposal (see form below) to speak at the inaugural Advancing Service Design. Specifically, we’re seeking case studies that demonstrate how service design:

• Integrates with and supports other practices—like product management, agile processes, and corporate strategy—within an organizational system.
• Engages with wider systems that go beyond individual organizations, as required for impact in such areas as healthcare, the green transition, or with advanced technology.

We anticipate that these presentations will run 20-25 minutes (not including Q&A).

Do you have a rich story to tell, or even a formal case study? Then please submit a proposal to speak by completing the form below. Submissions are due by EOD Monday, August 19.

Important notes for prospective presenters:

• Let’s Advance Service Design together. We’re looking for stories in which Service Design is not the hero; rather, it should be a critical ingredient in a cross-disciplinary partnership.
• This is not your grandfather’s presentation preparation process: Our speakers prepare their presentations over the course of 2-3 months in a highly iterative, collaborative process. You’ll be part of a speaker cohort, getting and providing feedback to your fellow presenters with the aid of our curators and a speaker coach. It’s work that requires your commitment (and if it’s not honored, we’ll remove you from the program). But it also offers a unique opportunity to delve into your idea with lots of support and the benefit of time. You’ll ultimately be positioned to give a great presentation, maybe your best yet—whether you’re new to speaking or a seasoned presenter.
• Diverse perspectives are required, not a nice-to-have: You don’t advance a field by recycling the same voices and perspectives again and again. So we employ our CFP to uncover people from underrepresented groups and others who, for various reasons, haven’t presented frequently. Whether or not you intend to make a proposal here, please also encourage others who might not ordinarily consider speaking to submit a proposal.
• Our CFP asks a lot. We appreciate your spending time to seriously communicate your case study: its context, problem statement, and outcomes. Also note that we request DEI information as part of your proposal, and employ a double-blind review process–so please don’t include personally identifying information in your submission except where we request it.
• What happens next. If your proposal is accepted, you’ll receive a complimentary ticket to the conference and a small honorarium after completing your presentation (and remember, it’s virtual, so no travel required). We’ll also promote you and your case study, and help you develop it. If your proposal is not accepted, we’ll let you know by mid-September.

Reminder that the deadline to submit is EOD Monday, August 19. Contact the Rosenfeld team ([email protected]) with questions.

Submit a Proposal

Introducing our Advancing Research community workshop series!

Join the conversation about the most critical topics in research!

Although Advancing Research 2025 won’t take place for another nine months, we’re already hard at work researching and designing the conference program. Like last year, we’re kicking things off with a series of free, public (virtual) conversations on the topics most important to our field. These conversations are centered around themes integral to research, starring researchers just like YOU!

Stay tuned as we announce the lineup for each event, and register in advance to attend these free sessions!

Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you’re looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series.

P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what’s to come from #AR2025!

Unlock Organizational Success with Harry Max’s New Book, Managing Priorities: How to Create Better Plans and Make Smarter Decisions

What is prioritization? And why is it so important? How do we step back and pinpoint our pitfalls in prioritizing, and how do we determine the right course of action to get us—and our business—back on track? In this exciting new release from Harry Max—Managing Priorities: How to Create Better Plans and Make Smarter Decisions—you’ll find the answers to those pressing questions and learn how to harness the power of prioritization to boost your business.

What will you gain from reading Managing Priorities?

At its core, prioritization in business is about untangling the web of competing interests, identifying what’s most important, and organizing tasks accordingly. It’s about clarity in the face of complexity, a beacon guiding your team through the noise to achieve their goals. And while it may seem straightforward, mastering prioritization requires a nuanced approach—one that goes beyond simple time management tricks. That’s where Managing Priorities comes in.

Drawing from years of experience in Silicon Valley, Harry Max guides readers through the art and science of prioritization, offering practical tools and insights to help you navigate the complexities of modern business. From understanding the difference between urgent and important to establishing actionable plans that drive results, you’ll learn how to use prioritization to foster success.

Within this book, the costs associated with a lack of intentional prioritization in your business becomes clear: declining company performance, dwindling market share, a suffering brand reputation, poor employee morale, and so on. A business run with clarity, focus, and intention will far surpass one of misalignment, reactivity, and burnout.

Readers will explore different methods of prioritization, including the Eisenhower Matrix, the Analytic Hierarchy Process, and the Max Priorities Pyramid. You’ll learn how to identify, understand, and address your current state or lack of prioritization (the context of your problem, the people involved, and the issues surrounding timing). Finally, you’ll discover how to select and implement the right approach to prioritization for your company’s specific needs.

Who should read Managing Priorities?

Leaders in virtually every industry can benefit from the tools and techniques outlined in Managing Priorities. Anyone in charge of managing a team will gain insight on cutting through the chaos, making more impactful plans, and fast-tracking the most pressing items to the forefront.

Managing Priorities is geared toward new or recently promoted managers and entrepreneurs dealing with strategy activation, planning, or resource allocation. It’s for supervisors on the verge of taking on a wider range of responsibility, who want to stave off stress and burnout by implementing a smart approach to prioritization. This book is also for business students looking for an introduction to management.

What readers are saying about Managing Priorities

Marc Randolph, co-founder and first CEO of Netflix, calls Managing Priorities “required reading for anyone wanting to be a better business leader.” He adds, “People have long known it is important to have clear priorities and then focus on them. But no one ever tells you how to do it. But that’s exactly what Harry Max does.”

Author and XPLANE founder Dave Gray lauds Harry as “one of the smartest people [he knows]” and commends Managing Priorities for its clear outlining of the key elements of prioritization, how it works, and how you can put it to work for yourself, your team, and your organization.

Take a sneak peek inside the book

Ready to take control of your priorities and realize your team’s full potential? This free sample chapter of Managing Priorities gives you a snippet of what’s in store.

Meet the author

Harry Max has been a founder/CEO, operational leader, and strategy consultant with startups, innovators, and global brands, including Apple, Adobe, PDI/DreamWorks, Google, Hewlett-Packard, Microsoft, PayPal, productOps, Rackspace, Symantec, and Yotascale. His work has received international acclaim in the Economist, The New York Times, TEDx, and The Wall Street Journal. An NLP Master Practitioner, as well as a seasoned executive player-coach and product development leader, Harry Max currently serves as a managing partner at Peak Priorities, LLC.

5 Resources for implementing AI into your UX design process

If you’ve been online in the last couple of years, you’ve seen the recent boom of artificial intelligence (AI) across industries. Chat-GPT and Midjourney are practically household names. Whether you’re an enthusiast or a skeptic, it’s clear that artificial intelligence is becoming more commonplace. Caution with new technology is crucial, but adding AI to certain projects can lead to promising results. A few key benefits of using AI in user experience (UX) design include automating repetitive tasks, reducing user error, assisting with content generation, and more. With the right care, AI can be a helpful resource for UXers.

So, how do we implement AI into UX workflows?

In this post, we’ll cover a few ways to do just that by highlighting some up-and-coming products and resources you can add to your UX/AI arsenal.

Get an assist with your UX writing

First, it’s crucial to start small when implementing something new like artificial intelligence into your workflow. Test AI tools on a limited scale first, and see what kind of impact it makes. One simple yet effective step to begin implementing artificial intelligence into your process is through content generation and creation. Writer’s block affects us all, and staring at a blank page can be daunting, but with the help of AI, the words can keep flowing!

Frontitude, a leading platform for managing UX content, has just the tool to help you maximize your UX writing prowess. Frontitude’s UX Writing Assistant streamlines the UX writing process and empowers design teams to create exceptional user experiences. Make your writing more consistent and efficient through the UX Writing Assistant’s generated suggestions—tailored for your specific context. Powered by OpenAI’s GPT-3.5, the UX Writing Assistant suggests content based on industry standards, product details, target audience, and more. Plus, it integrates with Figma, ensuring a smooth and efficient workflow. By keeping the content creation process within the design ecosystem, teams can maintain focus and maximize productivity.

As an individual, this product is free to use! For teams, there are different tiers for editor seats within the UX Writing Assistant—starting at $10/seat/month—as well as additional guidelines, integrations, and more. Contact Frontitude for more pricing information.

By incorporating Frontitude’s UX Writing Assistant into your UX process, you can unlock new levels of efficiency, consistency, and user-centricity.

Power your prototyping with AI

What is UX without a prototype? This critical step in the UX design process allows designers to iterate their ideas and gather feedback. However, traditional prototyping methods can be time-consuming and labor-intensive, often slowing down the overall design workflow.

Uizard addresses this challenge by leveraging AI to automate and accelerate the prototyping process. With Uizard’s text-to-UI generator, you can bring ideas to life in minutes. With just a few prompts or sketches, the platform’s AI can generate user interfaces, visual assets, and more! This tool not only saves time but also sparks creativity by providing inspiration for new design directions to explore.

Starting for free with unlimited viewers, 2 projects, and 10 free templates, Uizard has three tiers. Pro contains everything in free but with unlimited projects and templates for $12/month (billed yearly). Businesses can opt for the $49/creator/month option to get everything in Pro but with priority support.

Whether you’re a seasoned designer or just starting, Uizard’s AI-driven prototyping tools offer a powerful and intuitive solution to streamline your workflow.

Use AI to generate insights from user research

Another way to implement AI into your user experience research practice is through an AI research assistant. Miro, a leading online whiteboard platform, has introduced a feature called Miro Assist, which harnesses the power of artificial intelligence to streamline the UX design process and enhance team collaboration. Miro Assist uses the information already in your existing Miro board to generate insights, analyses, task lists, summaries, and more.

By analyzing your existing designs and wireframes, the AI can offer suggestions for improvements, identify potential usability issues, and recommend best practices based on industry standards and design principles. This collaborative approach empowers UX designers to make informed decisions and refine their designs iteratively, ensuring a user-centric approach throughout the process. Miro Assist is designed to learn and improve continuously based on user interactions and feedback. As designers utilize the AI-powered features, the system adapts and refines its suggestions, ensuring that the assistance provided becomes increasingly relevant and valuable over time. This continuous learning capability ensures that Miro Assist remains a valuable asset in the ever-evolving UX design landscape. Miro Assist’s pricing is calculated per team member. See here for more information.

Let AI analyze your user interviews

User experience wouldn’t exist without the subject: the user. By conducting interviews, user researchers gain valuable insights into behaviors, pain points, and preferences, all of which influence the creation of intuitive and user-centric products. Yet, transcribing and analyzing these interviews is often tedious, taking up time that could be better spent on other efforts. Enter Fireflies.ai.

Fireflies.ai is an intelligent note-taking tool for transcribing and capturing notes from user interviews. With advanced speech recognition technology, this program ensures accurate and reliable transcriptions, lightening the load of researchers where it is much needed. Instead of capturing every detail, researchers can focus their attention on the interview at hand, actively listening and engaging with the user. Once transcribed, Fireflies.ai uses natural language processing and machine learning algorithms to identify key themes, sentiments, and patterns. UXers can quickly search for pain points or other feedback and transform this information into actionable insights. Plus, Fireflies.ai integrates with Figma, Miro, and Slack for a seamless workflow.

Get educated on the potentials and pitfalls of AI

Artificial intelligence-powered products in the UX field are becoming more and more common, but what if you want to see a real-life example of how AI has been implemented into UX? See the practical applications and ethical considerations of AI in UX at Designing with AI 2024, a virtual conference taking place June 4-5, with optional virtual workshops scheduled for the following weeks. Learn from case studies like this one about AI-assisted documentation in healthcare, demos about streamlining the user research process with AI, and end-of-day panels that dissect the ethical ramifications of each day’s talks. Plus, be inspired by our keynote speakers Dan Hill, author of Dark Matter and Trojan Horses, and Jodi Forlizzi, Herbert A. Simon Professor of HCI, Carnegie Mellon University.

There is immense potential in the integration of artificial intelligence into UX design processes. By leveraging AI-powered tools like Frontitude’s UX Writing Assistant, Uizard’s prototyping platform, Miro Assist, and Fireflies.ai, UXers can streamline their workflows and generate new insights. However, it’s crucial to approach the subject of AI with its impact on the design process and the end-user experience in mind. By staying informed through resources like the Designing with AI 2024 conference, UX professionals can navigate the opportunities and challenges of AI integration, ultimately harnessing its power to create exceptional, user-centric products that truly resonate with their target audiences.

Navigating the future of UX with Designing with AI 2024, a new virtual conference from Rosenfeld

Step into a world where UX and AI come together to shape a new future of user experience. Welcome to Designing with AI 2024, a groundbreaking new virtual conference from Rosenfeld taking place June 4-5. At #DwAI2024, we’ll go beyond speculation about Artificial Intelligence’s (AI) impact on UX professionals. Instead, we’ll dive into two pressing questions: How can AI enhance the effectiveness of UX professionals? And equally important, how do we navigate and prevent potential pitfalls from hasty AI integration? Let’s explore what Designing with AI is all about, and why it is the must-attend event of 2024.

Empowering UX professionals with AI

Designing with AI 2024 isn’t just about discussing possibilities—it’s about action. Discover the ways in which AI can elevate your craft, exploring cutting-edge case studies and demonstrations that showcase practical AI applications in UX design, research, and content creation. From minimizing repetitive tasks to enhancing strategic impact, AI emerges as a powerful ally for conscientious product designers and UX professionals alike.

Navigating the ethical landscape

But with great power comes great responsibility. That’s why Designing with AI 2024 places a strong emphasis on ethical considerations. Each day will close out with expert-led panels that will scrutinize the prior demos and case studies, asking the tough questions meant to question ethical implications and foster critical thinking. You will walk away from this conference having gained insights into harnessing AI in humane and thoughtful ways, ensuring that its integration doesn’t inadvertently create bigger problems.

Engaging with community

Beyond our carefully curated conference program, Designing with AI 2024 offers a robust virtual conference experience. Rosenfeld has cracked the code with virtual—we’ve been doing this since 2020 and pride ourselves on our engaging virtual experience. Attendees will engage in meaningful discussions and forge new connections through our interactive conference Slack channel and unique attendee cohorts program. Whether you’re a UX designer, researcher, writer, or product professional, this conference provides a platform to network with like-minded peers, all centered around one of the hottest topics in UX right now.

Learning hands-on with workshops

But wait, there’s more! Dive deeper into the world of AI and UX with workshops at Designing with AI. These offerings are designed to equip you with practical skills and insights that you can put into action right away. Whether you’re eager to discover more about AI and content design, or the basics of data, models, and algorithms, our workshops have something for everyone. Get ready to learn from seasoned practitioners—we have four workshop offerings available!

Conclusion

Designing with AI 2024 isn’t just a conference—it’s a catalyst for change. By bringing together experts, thought leaders, and curious minds, #DwAI2024 will empower UX professionals to embrace the future with confidence and foresight. As we navigate the complex terrain of AI integration, this event will serve as a reminder to us all that with careful consideration and ethical practice, we can harness AI to create a more inclusive, innovative, and humane future for all.

Unlocking Insights: 3 Inspiring Highlights from the Advancing Research 2024 Conference

Rosenfeld Media’s Advancing Research 2024 conference was a gathering of minds and a celebration of innovation in the field of UX research and design—in-person for the first time since its inception! From captivating keynote sessions to thought-provoking panel discussions, attendees left the conference feeling invigorated and inspired.

Our carefully curated program showcased the best and brightest in UXR, providing valuable insights into the latest trends and challenges in the field. The program consisted of two themes: Excellence in Strategic Influence, and Excellence in Our Craft. Both days were crafted around these central ideas, and pushed the envelope in regards of what UX researchers have the power to do, through elevating their research practice, and executing influence outside of it!

Plus, an in-person conference all meant ample opportunities for attendees to connect their fellow UX research peers. Through facilitated networking sessions and informal discussions, participants were able to share experiences, exchange ideas, and build valuable connections. We also had book signings taking place throughout both days; dedicated fans were able to get copies of their favorite Rosenfeld books (and sometimes more than just books!) signed by Maria Giudice, Rebecca Evanhoe, Tomer Sharon, and Steve Portigal!

Advancing Research 2024 showcased cutting-edge research projects from leading organizations and research teams in over a dozen talks. These presentations highlighted innovative methodologies, groundbreaking findings, and best practices in UX research, inspiring attendees to push the boundaries of their own research endeavors.

Panel discussions at the conference explored emerging trends and future directions in UX research and design. Our amazing speakers shared their perspectives on topics such as AI-driven research, inclusive design, ethical considerations, and the evolving role of researchers in product development.

Now, while we can’t recap the entire two-day conference experience in one blog post, we can give you the highlights.

So, here are three key takeaways we haven’t stopped thinking about since March:

The importance of culture beyond diversity

According to Victor, colonial ways of being and extractive research methods do not produce liberatory knowledge. By leveraging a diverse toolkit of research methodologies, researchers can gain a more comprehensive understanding of user needs and behaviors. It’s all about going beyond cultivating awareness and how we can actually embrace diversity in research—and dismantle the oppressive systems around us.

Researchers have the power to change the status quo

On the #AR2024 stage in New York City, Robin Beers said, “The impact you can have is much bigger than this quarter’s results, or a feature launch. You have an opportunity to make the organization visible to itself, and help it understand where it is in and out of alignment with what customers need.” Robin’s talk highlighted tools such as Jay Galbraith’s star model and Chris Argyris’ double loop learning as ways to reflect organizations’ underlying assumptions. In instances such uncovering biases in AI, researchers have the power to create meaningful change. When using research insights to disrupt an organization’s culture, be explicit, anticipate resistance, build support, play the long game, and trust your gut.

When it comes to AI, take the user out of UX

Tricia Wang closed out day 1 with an enlightening talk about AI. By advocating for a shift from “user researchers” to skilled navigators of human-tech interactions, she sees us as key players in shaping the future with AI. By transitioning from being mere users to becoming shapers of AI, we shift from solely relying on digital tools to actively shaping them.

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We’re so happy with the way Advancing Research 2024 turned out! It was a non-stop program filled with valuable insights and actionable strategies for how we can advance our research practices. From embracing diversity in research methods to harnessing the potential of AI and making an impact within an organization, the conference underscored the importance of innovation, empathy, and ethics in the field of UX research and design.

Missed out on #AR2024? Purchase the conference recordings to watch two days of talks and gain access to sketchnotes, session notes, resource lists, and more for 90 days!