Themes
Theme 1
Reconceiving the Purpose of Research
Today we’ll explore the profound transformation in UX research, emphasizing collaboration, equity, and networked knowledge creation across various sessions. Our presenters will address such topics as shifting dynamics between researchers and participants, redefining truth and inclusivity, democratization of research, expanding roles of ResearchOps, strategies for integrating knowledge across research functions, coexisting with AI, and embracing change with compassion and agency.
Theme 2
Redefining the Research Toolkit
On the second day of Advancing Research 2025, we’ll explore the expansion of research methodologies in response to industry shifts, emphasizing the need for integrative thinking, non-extractive approaches, and advanced techniques to generate novel insights and increase influence. We’ll discuss various methods, including advanced quantitative techniques, meta-analysis, behavioral science integration, experimental research, cultural insight techniques, participatory research, group interviews, and international research, all aimed at unlocking deeper truths and driving innovation in the changing landscape of user research.
Theme 3
Reclaiming our Value as Researchers
The conference's third day explores the operational implications of shifting dynamics between researchers, participants, and organizations, focusing on redefining insight communication, driving change within evolving systems, and rethinking team structures and career paths. Speakers will adress topics such as transforming insights into wisdom, balancing impactful communication with compassionate storytelling, amplifying researchers' voices, positioning insight teams for success, understanding the power to heal and harm in research, and empowering change to reignite purpose and impact in the field.
