Accessing Conference Materials

If you attended Design in Product, please go to the program page to retrieve recordings, presentation decks, session notes, sketchnotes, and resource lists. If you missed Design in Product, you can purchase a recording of today's conference. Click on On Demand in the navigation bar at top.

Program

Conference Takeaways

A keen understanding of product’s perspective on UX—and how you can change it for the better
The big picture of what challenges product people are grappling with—and concrete examples of how good UX can help them succeed
Knowledge of how to be a better and equal partner with your product peers

Highlights from the Conference

Moving from Execution to Strategy as a Designer

Designers often find themselves under pressure to create beautiful outputs rather than impact and outcomes. In this talk, Catt Small, Director of Product Design at All Turtles, will share techniques to move herself from execution to a more strategic role over 12 years of in-house work at companies spanning various industries. You’ll learn to become a more strategic thinker and show the value of design at every part of the product development process. Before you know it, you’ll be your PM’s best work friend!

Stick around to join the conversation and ask Catt your questions during our post-session Q+A, moderated by Christian Crumlish.

Catt Small

Director of Product Design, All Turtles

Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way

In this session, product expert Adam Thomas introduces the concept of “Survival Metrics” — an approach to team collaboration that not only encourages healthy pivots, but puts in place the mechanisms to achieve them.

Stick around to join the conversation and ask Adam your questions during our post-session Q+A, moderated by Christian Crumlish.

Adam Thomas

Technologist, product expert, consultant, speaker, writer, strategist

Insights-Driven Product Strategy: Get your Research to Count

In this talk, Johanna Kollmann will discuss how true insights can inform product strategy, with direct impact on the roadmap and metrics. Drawing on her experience as a research lead and product manager, Johanna will share case studies and tools that are relevant for researchers, designers, and product leaders.

Stick around to join the conversation and ask Johanna your questions during our post-session Q+A, moderated by Christian Crumlish.

Johanna Kollmann

Director, Us And The Machines Ltd

Upcoming Conference:
Advancing Research 2023