Explore How UX and Product Can Become Better Partners
UX and product: it’s a famously fraught relationship, with user experience folks often feeling stymied by product’s final say on what gets shipped. Like it or not, product management has an increasingly high profile and often dominates when it comes to product definition and budget.
What if we could flip the script—focusing on collaboration rather than confrontation? How can UX people become more valued and indispensable in product-dominant organizations?
At Design in Product, we’ll explore concrete ways that UX can help product people be more effective in their work, and open the doors to more effective collaboration. We’ll explore the core challenges product people face—from analyzing data and performing growth experiments to business modeling—and demonstrate how better UX can help them succeed and, in turn, increase their respect for what UX brings to the table.
What You’ll Learn
You’ll hear from a mix of product and UX people—both established leaders and rising stars—who have successfully brought good UX to the product space. You’ll emerge from this one-day conference with:
A keen understanding of product’s perspective on UX—and how you can change it for the better
The big picture of what challenges product people are grappling with—and concrete examples of how good UX can help them succeed
Knowledge of how to be a better and equal partner with your product peers
Lou Talks with Design in Product Speaker Rich Mironov in Advance of Next Week’s Conference
Workshop Announced: Survival Metrics: How to Pivot with Strategy, Instead of Against It
Technologist, product expert, consultant, author, strategist
8 hours in one segment: December 7, 2022
Survival metrics give you the tools to create metrics framed as stop, pivot, and invest to clearly communicate when you need to change direction. You’ll learn how to make change stick, and how to do it in a fast, data informed, and politically safe way.