Winter Sale EXTENDED for one day only!

Perhaps no word is more likely to get researchers agitated than “democratization.” The debate about democratization is vigorous, though verging on pointless: it’s here and unlikely to be dialed back. And other research functions are talking to customers, running surveys, and conducting A/B testing.

In this community workshop, we take a step back and take a broader look at the field of insight. With viewpoints honed in data analytics, market research, and user research, our panelists discuss how democratization has been made to work effectively in their fields for quite some time, and what we can do to imagine a future beyond the debate.

Attend all of our Advancing Research community workshops

Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you’re looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what’s to come from #AR2025!)

July 24, 4-5pm EDT Register Theme 1: Democratization
Working with it, not against
August 7, 11am-12pm EDT Register Theme 2: Collaboration
Learning from market research, data science, customer experience, and more
August 21, 4-5pm EDT Register Theme 3: Communication
Innovative techniques for making your voice heard
September 4, 11am-12pm EDT Register Theme 4: Methods
Expanding the UXR toolkit beyond interviews
September 18, 4-5pm EDT Register Theme 5: Artificial Intelligence
Passionate defenses, reasoned critiques, and practical application
October 2, 11am-12pm EDT Register Theme 6: Junctures for UXR
Possible futures and the critical decisions to move us forward
October 16, 4-5pm EDT Register Theme 7: Open Call
Propose ideas that don’t match our other workshops’ themes