Strategy and Structure for Future-Ready Content
Published: December 12, 2012
by Sara Wachter-Boettcher
This book is about a topic very near to my heart: creating flexible content that can be published wherever you need it. If you're making content with a single destination in mind, you're wasting a lot of time. You should stop, read this book, and rethink the way you think about content."
—Rachel Lovinger, Content Strategy Director, Razorfish, and author, The Nimble Report
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it
more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.
“Content Everywhere” Blog
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