Strategy and Structure for Future-Ready Content
Published: December 12, 2012
by Sara Wachter-Boettcher
OMG, so that's what I've been doing these years! You know that unexplainable part where I divine order from the chaos of an existing site? Well, Sara makes it systematic, repeatable, and frankly better than anything I ever did. And if I didn't find this book so damn useful, I'm pretty sure I'd hate her for it."
—Jason Grigsby, author, Head First Mobile Web, and founder, Cloud Four
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it
more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.
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