Content Everywhere
Strategy and Structure for Future-Ready Content
Published: December 2012
Paperback:
240 pages,
ISBN 1-933820-87-X
Digital:
ISBN 1-933820-90-X
by Sara Wachter-Boettcher
Website, app, social media—and more. Large screen, tablet, smartphone—and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears."
—Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it
more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.
“Content Everywhere” Blog
Posted by Sara Wachter-Boettcher on December 12, 2012
Just in time for everyone's holiday wish list, Content Everywhere is available now!Couldn't think of something for your nine-year-old niece? Fourth grade's the perfect time to learn about content modeling. Need a last-minute gift for your father-in-law? Nothing says "I...
Posted by Sara Wachter-Boettcher on April 23, 2012
Good news, y'all: after two months of research and writing and endless editing, I'm still excited about the future of content. Even better, I've been talking with tons of smart internetters about the topic—and they've all got incredibly interesting things...
Posted by Sara Wachter-Boettcher on February 14, 2012
Hello, and welcome! Chances are, you're here because you're interested in the future of content (or, you're a friend or family member I've cajoled into visiting). Either way, I'm so glad you stopped by. It's an exciting time to work...
