Strategy and Structure for Future-Ready Content
Published: December 12, 2012
by Sara Wachter-Boettcher
Accessible, actionable, compelling: If that's how you want your content, that's also the perspective you want in a context-friendly content strategy. In Content Everywhere, Sara Wachter-Boettcher arms you with insight and courage for the content you confront—and the contexts we cannot yet imagine."
—Margot Bloomstein, author, Content Strategy at Work, and principal, Appropriate, Inc.
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it
more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.
“Content Everywhere” Blog
Just in time for everyone’s holiday wish list, Content Everywhere is available now! Couldn’t think of something for your nine-year-old niece? Fourth grade’s the perfect time to learn about content modeling. Need a last-minute gift for your father-in-law? Nothing says “I love my spouse enough to put up with you” like a series of tips, …
Good news, y’all: after two months of research and writing and endless editing, I’m still excited about the future of content. Even better, I’ve been talking with tons of smart internetters about the topic—and they’ve all got incredibly interesting things to say. What might surprise you, though, is that these interviews keep returning to the …
Hello, and welcome! Chances are, you’re here because you’re interested in the future of content (or, you’re a friend or family member I’ve cajoled into visiting). Either way, I’m so glad you stopped by. It’s an exciting time to work with content. Our users are visiting our web properties on increasingly diverse and portable devices, …