Strategy and Structure for Future-Ready Content
by Sara Wachter-Boettcher
The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face."—Ethan Marcotte, author, Responsive Web Design
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.