Strategy and Structure for Future-Ready Content
by Sara Wachter-Boettcher
The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this."—Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.