Knowing how to solve the right problem is only one small part of the product-success equation. And nailing the execution is harder than most people think. As Erin says in this talk, “There are far more ways to fail than there are to succeed” when it comes to experimentation. To help you learn, Erin shares some of the silly mistakes she made while A/B testing her designs. That way you can avoid those pitfalls as you work to make your digital product better—not just different.