Design for Impact
Conversion Design Theory, Tips, and Tools to Drive Business Impact
Many people make design decisions based on personal opinion, which is often ineffective. But proven visual, content, and interaction tweaks can boost sales by millions.
Why? Because customer-centered design combined with the scientific method makes products quantifiably better. As products improve, both businesses and their customers thrive. And making things better—not just different—is the heart of conversion design.
This book guides digital Designers, UXers, Marketers, and Conversion Rate Optimizers to leverage design and testing to drive business impact with…
- A proven process to maximize customer and business value,
- Testing principles and experiment examples,
- A cultural framework to scale the approach, and
- A toolkit to get you started.
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