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Erin Weigel

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.

Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.

She has A/B tested thousands of design changes at, the world’s largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are conversion design and building experimentation cultures. In addition to designing, she dabbles in product management, engineering, and people management. She now works as a Senior Product Design Manager at Deliveroo where she focuses on scaling high-quality, accessible UI through the use of design systems.

Erin holds a B.F.A. from the Maryland Institute of College of Art (MICA), is NN/g UX Certified, and studied at Konstfack University College of Arts, Crafts and Design in Sweden.

She lives in Amsterdam, The Netherlands, with her partner, their daughter, and a smelly dog named Boon.

Learn more about Erin and all the stuff she does at