For the best part of 15 years, user researchers have been experimenting with how to collaborate and join up insights and practices with data analytics, market research, CX, and more.

As ad hoc and sometimes structural collaborations start to become the norm, we will be taking a step back and asking ourselves…

• As we become more joined up are there still fundamental differences between market and user researchers?
• Are we becoming people who just do research? And if we are, what does that mean for our field?
• Where should the balance lie between generalization and specialization?
• And what might happen if we look to collaborate and learn outside of our own insight-generating field, and start collaborating with communities beyond our walls?

Attend all of our Advancing Research community workshops

Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you’re looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what’s to come from #AR2025!)