Cheryl Platz is an internationally renowned interaction designer, game designer, teacher, writer, and actress best known for her innovative work in a variety of industries ranging from video games to B2B cloud platforms and from consumer products to global philanthropy. Her design work has empowered billions of customers with fun, creativity, immersion, and sometimes just a little less friction at the office thanks to her work on some of the world’s biggest products, including Amazon’s Alexa and Echo Look, Microsoft Windows and Cortana, the Disney Parks PhotoPass system, the Sims family of games at EA/Maxis, the Riot Games Player Platform, and Microsoft’s Azure platform. Cheryl is presently the Director of Experience Design (XD) for Marvel Strike Force at Scopely, Inc. She is also an adjunct faculty member teaching the craft of video game development and design at Carnegie Mellon University’s Masters of Entertainment Industry Management program in Hollywood, CA. Through her design education company Ideaplatz, LLC, Cheryl has delivered talks and workshops on 5 continents and over a dozen countries (and to countless virtual audiences) on a wide variety of topics like voice design, multimodality, improv, and UX research.
Cheryl’s first Rosenfeld book, Design Beyond Devices: Creating Multimodal, Cross-Device Experiences, is the design manual for technologists who aspire to get a little bit closer to the starship bridge of their dreams – or just build better responsive websites and cross-channel experiences. Her newest Rosenfeld book, tentatively titled Enduring Play: Creating Video Games that Thrive, is the design manual for anyone looking to build engaging video games with a holistic understanding of player needs, basic game design, the production process, and modern business considerations in the video game industry. She has also written extensively for Medium at https://cherylplatz.medium.com, and can be seen streaming most weeks on Sunday mornings answering game development and UX design questions at her Twitch channel https://twitch.tv/funnygodmother.
