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The User’s Journey

the users journey spot image

Storymapping Products That People Love

By Donna Lichaw

Published: March 2016
Paperback: 160 pages
Paperback ISBN: 978-1933820-31-6
Ebook ISBN: 978-1933820-36-1

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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Table of Contents

Foreword by Jonath0n Colman
Chapter 1: Mapping the Story
Chapter 2: How Story Works
Chapter 3: Concept Stories
Chapter 4: Origin Stories
Chapter 5: Usage Stories
Chapter 6: Finding and Mapping Your Story
Chapter 7: Using Your Story
Chapter 8: Rule of Thumb

FAQ

These common questions and their short answers are taken from Donna Lichaw’s book The User’s Journey: Storymapping Products That People Love. You can find longer answers to each in your copy of the book, either printed or digital version.

  1. Is this book about storytelling?
    No. And yes. This book is about much more than what you traditionally think of when you think of storytelling. It won’t teach you how to tell a story. Rather, it will teach you how to use story and its underlying structure to craft intended experiences of use that are optimized for audience engagement, similar to what screenwriters and TV writers do with short- and long-form movies and TV shows. Plot point by plot point.

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