Engaged Cover

Engaged

Psychology for Digital Product Design

By Amy Bucher

To be published: 2020

Why are some digital experiences utterly entrancing, while others can’t hold people’s attention for more than a few minutes? The answer lies in the psychology of engagement. Human beings are motivated by experiences that fuel core psychological needs. Whether you’ve studied psychology or are new to behavior change, you can incorporate these principles into your products to help people achieve meaningful goals, learn and grow, and connect with one another. This book offers practical tips for applying the psychology of engagement so your users fall in love with your product.





Paperback + Ebooks i All of our Paperbacks come with a FREE ebook in 4 common formats.

$39USD

Ebooks only i All ebooks come in DRM-free Kindle (MOBI), PDF, ePub, and DAISY formats.

$22USD

About Amy Bucher

amy bucher COM-B videoconference

Amy Bucher, Ph.D. works in Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson.

Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.

Amy is the author of upcoming Rosenfeld Media title Engaged: Psychology for Digital Product Design.

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More about Engaged

Table of Contents Book Blog

Table of Contents

Chapter 1: The Magic of Psychology
Chapter 2: Personally Meaningful Choices
Chapter 3: Optimal Decision-Making
Chapter 4: What’s Blocking Ability?
Chapter 5: Overcoming Obstacles
Chapter 6: Growth and Progress
Chapter 7: Design for the Future Self
Chapter 8: Social Connections
Chapter 9: Reassuring Experiences
Chapter 10: Measurement and Monitoring
Chapter 11: Using Behavior Change Design

 

 

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