Psychology for Digital Product Design

By Amy Bucher

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  • Why are some digital experiences utterly entrancing, while others can’t hold people’s attention for more than a few minutes? The answer lies in the psychology of engagement. Human beings are motivated by experiences that fuel core psychological needs. Whether you’ve studied psychology or are new to behavior change, you can incorporate these principles into your products to help people achieve meaningful goals, learn and grow, and connect with one another. This book offers practical tips for applying the psychology of engagement so your users fall in love with your product.

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    Table of Contents

    Chapter 1: The Magic of Psychology
    Chapter 2: Design for Choice
    Chapter 3: Design for Ability
    Chapter 4: Design for Growth and Achievement
    Chapter 5: Design for the Future Self
    Chapter 6: Design for Connection
    Chapter 7: Design for Trust
    Chapter 8: Measurement and Monitoring
    Chapter 9: Go Forth and Engage