Amy Bucher

Amy Bucher

About Amy

Amy Bucher, Ph.D. is Vice President of Behavioral Design at Lirio, which unites behavior science with artificial intelligence to drive healthcare behavior change. Before joining Lirio, Amy worked as Vice President of Behavior Change Design at Mad*Pow, a strategy and design consultancy, and on behavior change products in-house at CVS Health and Johnson & Johnson. Amy lives in Boston, MA.

Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.