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Build Better Products

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A Modern Approach to Building Successful User-Centered Products

By Laura Klein

Published: November 2016
Paperback: 368 pages
Paperback ISBN: 978-1933820-58-3
Ebook ISBN: 978-1933820-45-3

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Testimonials

Table of Contents

Foreword by Scott Berkun
Chapter 1: Defining a Better Business Need
Chapter 2: Understand Your User Better
Chapter 3: Do Better Research
Chapter 4: Listen Better
Chapter 5: Have Better Ideas
Chapter 6: Prioritize Better
Chapter 7: Design Better
Chapter 8: Create Better User Behavior
Chapter 9: Identify Assumptions Better
Chapter 10: Validate Assumptions Better
Chapter 11: Measure Better
Chapter 12: Build a Better Team

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