The Product Management Playbook
Create, Ship, and Optimize Winning Products
The Product Management Playbook gives you the tools required to master one of business’s most rewarding roles. You’ll assess your skills, learn core concepts, apply 21 proven methods covering the full product life cycle, and learn from expert insights and real-world examples that will sharpen your product sense. Along the way, you’ll become the PM everyone wants to work with.
Who should read this book
This book is for anyone who turns messy problems into real products and then lives with the results. It’s particularly useful for current or aspiring product managers, product leaders, and digital professionals or career changers who are considering product management. It’s also useful for any business CEO or leader who needs to understand the role of a product manager.
What you’ll take away
- Learn from 21 step-by-step product management methods, including building an MVP from scratch, scaling an in-market solution, and more.
- Employ ready-to-use templates (discover and delivery guides) to use in everyday work for real-world impact.
- Take a skills assessment test to baseline your core competencies for the duties and role of a product manager in today’s marketplace.
- Discover how AI can supplement core product thinking, with a chapter on five specific technologies and six skills that every product manager should develop when working on AI-based products.
- Level up your PM discovery skills, strategic thinking, and stakeholder influence techniques.
- Go deep on how to use data and technology as a strategic lever, how to lead delivery teams, and how to assess product market fit.
- Move into product leadership by learning about coaching less-experienced PMs, evaluating your team, and developing individualized coaching plans.
- Follow expert advice from thought leaders in the industry who explain what separates elite PMs from the rest.
- Learn specific tips for interviewing for a product manager position.
The Product Management Playbook gives you the tools required to master one of business’s most rewarding roles. You’ll assess your skills, learn core concepts, apply 21 proven methods covering the full product life cycle, and learn from expert insights and real-world examples that will sharpen your product sense. Along the way, you’ll become the PM everyone wants to work with.
Who should read this book
This book is for anyone who turns messy problems into real products and then lives with the results. It’s particularly useful for current or aspiring product managers, product leaders, and digital professionals or career changers who are considering product management. It’s also useful for any business CEO or leader who needs to understand the role of a product manager.
What you’ll take away
- Learn from 21 step-by-step product management methods, including building an MVP from scratch, scaling an in-market solution, and more.
- Employ ready-to-use templates (discover and delivery guides) to use in everyday work for real-world impact.
- Take a skills assessment test to baseline your core competencies for the duties and role of a product manager in today’s marketplace.
- Discover how AI can supplement core product thinking, with a chapter on five specific technologies and six skills that every product manager should develop when working on AI-based products.
- Level up your PM discovery skills, strategic thinking, and stakeholder influence techniques.
- Go deep on how to use data and technology as a strategic lever, how to lead delivery teams, and how to assess product market fit.
- Move into product leadership by learning about coaching less-experienced PMs, evaluating your team, and developing individualized coaching plans.
- Follow expert advice from thought leaders in the industry who explain what separates elite PMs from the rest.
- Learn specific tips for interviewing for a product manager position.
Testimonials
This approachable guide to product management shares valuable advice on a wide breadth of topics that PMs need to be successful.
—Dan Olsen, Product management consultant, trainer, and author of The Lean Product Playbook
The skills and perspectives that make a great product manager are hard to catalog, let alone acquire. Julia Barham has written a book I can finally recommend to any aspiring or ambitious PM to show them the ropes—a complete tour through the full breadth of product craft.
—Christian Crumlish, Author of Product Management for UX People and Director of Product Management for Kind Systems
A smart tour of essential topics across contemporary product management, written by a guiding mentor who’s here to help you assess gaps and apply proven ways of moving forward.
—Jake Burghardt, Author of Stop Wasting Research, former Principal Product Manager at Amazon
Pragmatic, comprehensive, and refreshingly useful—the book every aspiring product manager needs, and every experienced one will wish they’d had sooner.
—Vijay Raghavendra, Chief Technology and Product Officer at GEICO
This book doesn’t just teach product management theory—it hands you the exact tools, templates, and plays to tackle every phase of the life cycle with confidence.
—Melinda Seibold, SVP at TD Insurance
Table of Contents
Chapter 1: The Truth About Product Management
Chapter 2: The Effective Product Manager’s Toolkit
Chapter 3: Why: Defining the Problem and Opportunity
Chapter 4: Who: Defining Customer Needs
Chapter 5: What: Defining Solutions
Chapter 6: How: Defining the Approach
Chapter 7: Establishing a Plan and Getting Buy-In
Chapter 8: Building Products
Chapter 9: Launching Products
Chapter 10: Managing Products In-Market
Chapter 11: Mastering Leadership and Influence
Chapter 12: The Future of Product Management and You
