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The Jobs To Be Done Playbook

jobs to be done spot image

Align Your Markets, Organization, and Strategy Around Customer Needs

By Jim Kalbach

Published: April 2020
Paperback: 320 pages
Paperback ISBN: 978-1933820-68-2
Ebook ISBN: 978-1933820-52-1

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Who this book is for

Change makers and transformation agents inside of companies looking to shift focus towards a customer-centric perspective. It’s suited for managers and thought leaders seeking internal alignment around solving customer problems and addressing unmet needs. More specifically, this book is for people who have limited resources and would like to use JTBD in a lightweight manner.

Key takeaway

A new way of seeing your customers and their desired outcomes

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Who this book is for

Change makers and transformation agents inside of companies looking to shift focus towards a customer-centric perspective. It’s suited for managers and thought leaders seeking internal alignment around solving customer problems and addressing unmet needs. More specifically, this book is for people who have limited resources and would like to use JTBD in a lightweight manner.

Key takeaway

A new way of seeing your customers and their desired outcomes

Testimonials

Table of Contents

Foreword by Michael Schrage
Chapter 1: Understanding JTBD
Chapter 2: Working with JTBD
Chapter 3: Discovering Value
Chapter 4: Defining Value
Chapter 5: Designing Value
Chapter 6: Delivering Value
Chapter 7: (Re-)Developing Value
Chapter 8: JTBD Formulas: Putting It All Together