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Product Management for UX People

product management spot image

From Designing to Thriving in a Product World

By Christian Crumlish

Published: March 2022
Paperback: 240 pages
Paperback ISBN: 978-1933820-71-2
Ebook ISBN: 978-1933820-28-6

More and more, designers are grappling with product management—as a peer discipline, as the job title of a boss or teammate, and as a future career destination. But there is surprisingly little help for designers who seek to understand what it takes to manage products and services. In Product Management for UX People, Christian Crumlish plumbs the intersections and gaps between design and product management for both designers who want to work with product managers and designers who want to become product managers.

More and more, designers are grappling with product management—as a peer discipline, as the job title of a boss or teammate, and as a future career destination. But there is surprisingly little help for designers who seek to understand what it takes to manage products and services. In Product Management for UX People, Christian Crumlish plumbs the intersections and gaps between design and product management for both designers who want to work with product managers and designers who want to become product managers.

Testimonials

Table of Contents

Foreword by Matt LeMay
Chapter 1: What Exactly Does a Product Manager Do?
Chapter 2: Do You Want to Be a Product Manager?
Chapter 3: UX Skills that Carry Over
Chapter 4: Wrangling Engineers
Chapter 5: The Business of Product is Business
Chapter 6: Product Analytics: Growth, Engagement, Retention
Chapter 7: Testing Hypotheses with Experiments
Chapter 8: Getting the Money
Chapter 9: Healthy Collaborative Tension on the Product UX Spectrum
Chapter 10: Roadmaps and How to Say “No”
Chapter 11: Chief Information Architect

FAQ

These common questions and their short answers are taken from Christian Crumlish’s book Product Management for UX People: From Designing to Thriving in a Product World. You can find longer answers to each in your copy of the book, either printed or digital version.

  1. Can I become a product manager and continue to do a lot of design work every day?
    Unlikely. Maybe in a small start-up where they need you to do two jobs at once, but product managers are not designers and the day- to-day work of the two roles differs significantly, as explained in Chapter 2, despite the large overlapping areas of shared concern.

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Sample Chapter

This is a sample chapter from Christian Crumlish’s book Product Management for UX People: From Designing to Thriving in a Product World. 2022, Rosenfeld Media.

Chapter 1: What Exactly Does a Product Manager Do?

If you’re not sure what product managers do, you’re not alone. Quite a few hiring managers—not to mention entire businesses—are also confused about this job title and what exactly it means. It doesn’t help that there are a wide variety of legitimate approaches to product management that tend to emphasize one or another of the constituent proficiencies at the expense of the others. As confusing as this may seem, there are multiple legitimate approaches to product management in practice today, because the work itself depends so heavily on context. That being said, every product manager has the same core responsibility: value.

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Illustrations