Surveys That Work Cover

Surveys That Work

A Practical Guide for Designing Better Surveys

By Caroline Jarrett

To be published: 2021

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.


Paperback + Ebooks i All of our Paperbacks come with a FREE ebook in 4 common formats.

$39USD

Ebooks only i All ebooks come in DRM-free Kindle (MOBI), PDF, ePub, and DAISY formats.

$22USD

More about Surveys That Work

Table of Contents

  • Chapter 1:  Investigate—Establish your goals and resources
  • Chapter 2:  Investigate—Interview first
  • Chapter 3:  Investigate—Do you still need (or want) to do a survey?
  • Chapter 4:  Create—Write questions and make a question protocol
  • Technical interlude:  The difference between a Likert scale and a Likert-type scale
  • Chapter 5:  Create—Design your sample
  • Chapter 6:  Create—Design your administration strategy
  • Chapter 7:  Create—Test the question protocol and administration strategy
  • Chapter 8:  Develop—Build the instrument (the question-and-answer sequence)
  • Technical interlude:  How many points to use in a response scale?
  • Chapter 9:  Develop—Run the pilot
  • Chapter 10:  Develop—Review your goals and resources
  • Chapter 11:  Deploy—Run the survey
  • Chapter 12:  Deliver—Clean the data: how to deal with oddities and exceptions
  • Chapter 13:  Deliver—Collate the answers: turn data into insights
  • Chapter 14:  Deliver—Statistics and why you should avoid them
  • Chapter 15:  Deliver—Present your results: making your point