Three of your research colleagues discussed and defended their respective positions (below) on what UX research can learn from other research practices. Participants engaged with them in a discussion and Q&A, facilitated by Brianna Sylver.

“UX research is inherently future-oriented. An anthropology of the future can offer more distinguished and nuanced ways to explore the meaning of users’ expectations, anticipations, hopes, and speculations.”

     – Nicole Aleong

“UX research should learn more from market research, a larger and more mature field in which it has roots. Market research is a multidisciplinary field with an extensive collection of qualitative and quantitative research methodologies that have been used to support product development decisions to deliver business outcomes for decades—no need to reinvent the wheel.”

     – Michaela Mora

“UX research is often viewed as cute, charming and ‘nice to have.’ For that perception to change in the market, we need to learn from those charging millions of dollars for their strategic research skills: management consultants.”

     – Prayag Narula