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The Design Conductors

Your Essential Guide to Design Operations

By Rachel Posman & John Calhoun

To be published: 2024

Across all fields, design-led businesses outperform their peers in customer success, employee happiness, and long-term growth. Leading with design requires running a design organization that can effectively scale, adapt to change, and confront ambiguous problems head-on. Solving these challenges is the domain of Design Operations, a field where process-minded designers and strategic operational leaders come together to build product cultures where design teams thrive. The Design Conductors is your essential guide to advocating for, building out, and scaling up a DesignOps team, enabling cross-functional organizations to prioritize and lead with design, and build a practice that puts its people, products, and processes at the heart of its customer success.

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Across all fields, design-led businesses outperform their peers in customer success, employee happiness, and long-term growth. Leading with design requires running a design organization that can effectively scale, adapt to change, and confront ambiguous problems head-on. Solving these challenges is the domain of Design Operations, a field where process-minded designers and strategic operational leaders come together to build product cultures where design teams thrive. The Design Conductors is your essential guide to advocating for, building out, and scaling up a DesignOps team, enabling cross-functional organizations to prioritize and lead with design, and build a practice that puts its people, products, and processes at the heart of its customer success.

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Table of Contents

Prologue: Design in Harmony
Chapter 1: The First Note
Chapter 2: Playing Your Part
Chapter 3: The DesignOps Ensemble
Chapter 4: Warming Up
Chapter 5: The Solo Act
Chapter 6: Practice Makes Perfect
Chapter 7: Picking up the Tempo
Chapter 8: A Few Wrong Notes (are OK)
Chapter 9: Establishing a Rhythm
Chapter 10: Hitting the Main Stage
Chapter 11: Measure and Meter
Chapter 12: Learning to Improvise
Chapter 13: Keeping Yourself in Tune
Chapter 14: Orchestrating your Future
Epilogue: Coda