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Content Everywhere

Strategy and Structure for Future-Ready Content

Content Everywhere


"The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face. "
Ethan Marcotte, author, Responsive Web Design

"The book you're holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this."
Erin Kissane, author, The Elements of Content Strategy, and editor, Contents

"Website, app, social media—and more. Large screen, tablet, smartphone—and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She'll help you write once, structuring your content to be successful wherever and however it appears."
Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works

"Accessible, actionable, compelling: If that's how you want your content, that's also the perspective you want in a context-friendly content strategy. In Content Everywhere, Sara Wachter-Boettcher arms you with insight and courage for the content you confront—and the contexts we cannot yet imagine."
Margot Bloomstein, author, Content Strategy at Work, and principal, Appropriate, Inc.

"OMG, so that's what I've been doing these years! You know that unexplainable part where I divine order from the chaos of an existing site? Well, Sara makes it systematic, repeatable, and frankly better than anything I ever did. And if I didn't find this book so damn useful, I'm pretty sure I'd hate her for it."
Jason Grigsby, author, Head First Mobile Web, and founder, Cloud Four

"This book is about a topic very near to my heart: creating flexible content that can be published wherever you need it. If you're making content with a single destination in mind, you're wasting a lot of time. You should stop, read this book, and rethink the way you think about content."
Rachel Lovinger, Content Strategy Director, Razorfish, and author, The Nimble Report

"A 'magic bullet' of a book—blasting into the dense body of emerging thought on cross-channel information architecture while also penetrating deeply into content strategy. The approaches it provides for 'weaponizing' content for multiple contexts and purposes comprise an essential pretext to achieving responsive Web design. Required reading. "
Dan Klyn, co-founder, The Understanding Group

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