Imagine a workplace where every research request you receive takes into account what your organization already knows. Product teams have the answers to common UX questions at their fingertips, and finding insights has become second nature to everyone. You rarely wonder whether the insights you find are still true because other researchers are always adding new evidence that supports them. In this session we discuss HITS, the human insight library Microsoft uses internally to achieve these goals, and the culture we’ve been working to develop around its use.