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Traction Heroes with Harry Max and Jorge Arango

The Rosenfeld Review podcast
Monday, March 17, 2025
Harry Max
Author of Managing Priorities
Jorge Arango
Author of Living in Information and Duly Noted

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What happens when two brilliant minds from the world of information architecture team up to create a podcast that’s part leadership playbook, part intellectual high-wire act? That’s exactly what Harry Max and Jorge Arango set out to explore with their new podcast, Traction Heroes. Lou Rosenfeld chats with two and learns how they envision their project and how their podcast differs from traditional interview formats.

Instead of scripted discussions, Traction Heroes features Harry and Jorge reading thought-provoking passages from books to each other—without prior preparation—sparking impromptu, insightful conversations. The goal? To decode complex ideas and turn them into actionable advice for leaders and decision-makers. The pair leverage their complementary strengths: Harry’s applied, results-driven approach, and Jorge’s deep, theoretical mindset. Together, they aim to help listeners gain traction in their careers and lives, all while keeping the dialogue engaging and accessible.

Launched in January 2025, the podcast avoids technical or siloed jargon, and focuses on practical tools for structuring decisions and creating meaningful outcomes. Available on major platforms and at TractionHeroes.com, the show promises a fresh take on leadership and decision-making.

What You’ll Learn from this Episode:

  • The story behind Jorge and Harry’s collaboration and how Traction Heroes came to life
  • How their unique podcast format fosters unscripted, thought-provoking conversations
  • Why they’ve chosen to avoid technical or industry-specific jargon to reach a broader audience
  • What inspired their focus on leadership, decision-making, and practical insights
  • How they plan to make complex ideas accessible and actionable for listeners

Quick Reference Guide:

0:00 – Meet Jorge and Harry
2:35 – Introducing Jorge and Harry’s podcast
6:20 – How this podcast will be different
11:03 – The broadness of information architecture
15:25 – 5 reasons to use the Rosenverse
18:18 – The format of the podcast
26:46 – Traction Heroes
28:38 – Gifts for listeners

Duly Noted by Jorge Arango Living in Information by Jorge Arango Managing Priorities by Harry Max Necessary Endings by Henry Cloud The 12-Month Immersion Course in Humanities by The Honest Broker, Ted Gioia Traction Heroes