Research for product work is well established; but how do you lead your research team to shape organizational goals? We’ll use a case study from Google to demonstrate how many of the same techniques, methods, and skills you and your team have today can be used to guide an organization’s goals. We’ll also discuss key changes to make for organizational success – from integrating with other insight functions to shifting how your team defines themselves and their work. The results are research organizations that produce insights to impact how your organization defines their goals.