As DesignOps leaders, we face the challenge of establishing industry practices, organizations, and roles new to our businesses and to design. At MailChimp, we’ve outlined a strategic roadmap and metrics to communicate and execute our vision. Jacqui Frey shows how MailChimp stepped outside of design and drew from patterns in nature and human behavior to envision DesignOps programs, frameworks, systems, and metrics to scale their design organization.