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Contexts of Use: A Framework for Connection

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The events and experiences of the last several years have exposed gaps in our awareness of – and practice around – connecting with people across the broadest range of human perspectives. Too often, as we’ve built services and complementary products, we have bypassed the hard questions around identity. To improve design decision-making, many organizations are using new approaches to ask a broader range of questions to more people. We’ll discuss strategies for how to connect with the broadest range of people as well as how to represent insights that drive more inclusive design decision-making.