Design That Scales

After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world’s most recognizable brands create design practices that are truly sustainable and successful.

Who Should Read This Book?

People who are building and maintaining design systems, large or small. Designers, engineers, and product managers who are in search of a more efficient way to work. Leaders and executives who want to effect change but aren’t sure how to do it. People who have designed web forms and tables, but don’t know what’s next.

Takeaways

• A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system.
• See how the ecosystem of a design system works in order to understand the context for success.
• Figure out where the people involved in a design system fit and how they can best collaborate.
• Learn the metrics for success within a design system and how to measure them.
• Determine the best techniques for marketing your design system to stakeholders.
• Learn what guidance and relationships are crucial for a design system to succeed.
• See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.

Reimagining Research

Reimagining Research will explore the transformative role of artificial intelligence in customer and user experience research. This book aims to equip researchers of all kinds with a deep understanding of AI by covering its history, essential terms, and core concepts. It will detail how AI is reshaping research methodologies, blending
quantitative and qualitative approaches, and introducing innovative ways to execute research methods. Emphasizing digestible metaphors, the book will guide readers in creating innovative workflows and adapting UX designs to meet rapid technological changes. Ultimately, it will empower researchers to move from a reactive stance to leading change, turning challenges into opportunities for growth.

Designing Interface Animation

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

Liftoff!

Liftoff! is your guide to leveling up as a design manager and leader. Its experience-driven approach—written by designers for designers—will help you hire and scale teams, develop careers, learn why diversity matters to your business, and solidify design’s role in your organization. Liftoff! will elevate your skills to lead your team and company to new heights.

Service Design

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

Managing Priorities

Managing Priorities is your guide to prioritizing anything—anytime and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, and brings them together in a single, practical method that you can apply step by step.

Who Should Read This Book?

Every business person who is even remotely interested in prioritization should read Managing Priorities. Whatever you need to prioritize—tasks, goals, OKRs, projects——this book is for you. Specific chapters are dedicated to what needs to happen and when for individuals, teams, and whole organizations.

Takeaways

• Learn what prioritization is.
• Gain insight into the costs of not prioritizing intentionally.
• Explore different methods of prioritization, including the Eisenhower Matrix, the Analytic Hierarchy Process, the Max Priorities Pyramid, Paired Comparison, Stack Ranking, and more (highlighted in the Appendix).
• Apply the author’s DEGAP® method of prioritization with its five phases: Decide, Engage, Gather, Arrange, Prioritize.
• Identify, understand, and address your current state or lack of prioritization (the context of your problem, the people involved, and the issues surrounding timing).
• Use a scale to differentiate items to prioritize and arrange them appropriately.
• Select an approach to prioritization that works for your specific situation.

Available from Audible and other major audiobook sellers.

Closing the Loop

As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. Closing the Loop will help you make the invisible visible. It will introduce you to a powerful systems thinking mindset, and provide you with the tools and frameworks to define the systems that surround your work.

Conversations with Things

Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating—sometimes even offensive or biased. Conversations with Things teaches you how to design conversations that are useful, ethical, and human-centered—because everyone deserves to be understood, especially you.

Who this book is for

• Design practitioners involved in creating digital products, who are beginning their journey into conversational interfaces.
• Developers who have built voice or chatbot projects, but may not be familiar with advanced design – or even what it truly means to design something.
• Other non-technical members of the team, like PMs and BAs who need to understand the process, and sales reps new to conversational interface products.

User Research Bundle

What this bundle includes:

• Research That Scales: The ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine.
• Mental Models: A roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
• Interviewing Users (2nd edition): An updated edition of the acclaimed classic
• The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
• Doorbells, Danger, and Dead Batteries: A diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.
• Practical Empathy: Make better decisions, improve your strategy, and collaborate successfully.
• Build Better Products: Develop products and features that improve your business’s bottom line while dramatically improving customer experience.
• Validating Product Ideas: Gain the strategy and lean tactics to create an effective user research process from beginning to end.
• Eye Tracking the User Experience: A practical guide to research and the first how-to book about eye tracking for UX practitioners
• Remote Research: Learn how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.
• Search Analytics for Your Site: How to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation, and search performance to meet those needs.
• Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Engaged

Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

If these describe you, you may be the audience for this book:

• You love attending conferences like UXPA, CHI, the Habit Summit, or HxRefactored
• Your commute finds you listening to podcasts like Freakonomics Radio, 99% Invisible, HumanTech, or Radiolab
• You have a job title like product manager, designer, or experience strategist (or you do the type of work associated with those titles)
• You’ve worked in design agencies, on in-house strategy or design teams at big companies, or for yourself with clients
• Your shower time is spent thinking about how to make the world a better place by making new products and experiences or fixing the ones already there
• You’re always wondering why people do what they do and how to design for them