The ne plus ultra of thanks is due to my family, for believing in the best of me and for their happiness for every bit of good stuff that comes my way. Such support is the sine qua non for my success. Thank you, Anne, Sharna, Cheryl, Bruce, Talia, Ari and Brody!
Going back decades, Tom Williams was there with me as we both began to figger out this whole user research thing. While we were initially focused on learning and doing, we eventually began teaching others (discendo discimus!) and many of my frameworks today emerged from that formative period. Even earlier, folks like Susan Wolfe and Marilyn Tremaine saw potential and pushed me to reach it.
For the genesis of this (and precursors), thanks are due to Deborah Rodgers, Dan Szuc and Peter March. Ultimately, the biggest cheerleader for this project was Lou Rosenfeld, someone who transmutes cacoethes scribendi into fun and profit. During the writing Lou’s guidance and mentorship were invaluable and my editor Marta Justak was a tireless and savvy source of advice, encouragement, compliments and reassurance. Karen Corbett was there to make things happen when they needed to happen!
Right out of the gate I found support from Elizabeth Goodman, Andrea Moed, Stefanie Norvaisas and Marc Rettig who happily agreed to serve as advisers, a role that neither they nor I fully grasped, and one I probably failed to sufficiently utilize. Still, coniunctis viribus!
David Hoard, Veronica Stuart and Andrew Harder graciously served as technical reviewers. They read an early draft and each contributed a colossal cornucopia of comments, calls for clarification, challenges and compliments.
A whole heap of folks helped out with information, answers to questions, referrals, permission, content or other succor. No doubt I’m forgetting quite a few (mea culpa!) but at least I know to thank Jennifer Ackerman, Kavita Appachu, Genevieve Bell, Jerry Birenz, Lena Blackstock, Harry Boadwee, Nate Bolt, Carla Borsoi, Al Bredenberg, Jan Chipchase, Tamara Christensen, Allan Chochinov, Elizabeth Churchill, Yohan Creemers, Anke de Jong, Arjen de Klerk, Richard Douglass, Donna Driscoll, Sheryl Ehrlich, Martin Elliott, Marc Fonteijn, Dave Franchino, Ted Frank, Nancy Frishberg, Jorge Gordon, R. Reade Harpham, Cyd Harrell, Todd Hausman, Rachel Hinman, Eric Hixon, Miriam Home, Adrian Howard, Caroline James, Frances Karandy, Katie Koch, Jon Kolko, Livia Labate, Brenda Laurel, Douglas Look, Anna Lorenzetto, BJ Markel, Marc Maron, Christopher Mascis, Grant McCracken, Jess McMullin, Kirsten Medhurst, Adam Menter, Lorri Meyers, Lindsey Miller, Steve Mulder, Michelle Nero, Julie Norvaisas, Nicolas Nova, Gary Paranzino, Julie Peggar, Jeff Pollard, Taciana Pontual, Cheryl Portigal-Todd, John Provost, Sarah A. Rice, Aviva Rosenstein, Kate Rutter, Dan Saffer, Liz Sanders, Lynn Shade, John Shortridge, Kristian Simsarian, Chad Singer, Carol Smith, Dan Soltzberg, Donna Spencer, Jared Spool, David St. John, Dörte Töllner, Mark Trammell, Timothy Tynyk, Dmitri von Klein, Jo Ann Wall, Pamela Walshe, Karen Ward, Russ Ward, Anne Williams, Tom Williams, Jeremy Yuille, Boris Zilberman, and Lindsey Zouein.
Finally, thanks to the hundreds of amazing, messy, complex, human people I’ve interviewed in the course of my career. I can only say nemo nisi per amicitiam cognoscitur.