Enduring Play

The video game industry has grown to become a darling of the entertainment industry, with $184 billion of revenue in 2023. But that expansion has increased competition exponentially, and today’s game developers face a tougher struggle than ever before to differentiate their titles before a market full of algorithmic recommendations swallows them whole. Enduring Play invites both industry veterans and aspiring game developers and designers to level up their game development craft to this newest normal. Explore the modern game development process holistically to gain new understanding about how the most successful games are made. No stone is left unturned – from process, roles, and market concepts like live service games and monetization to basic game design principles and UX design best practices.