Human science is well suited for informing corporate strategy. Since big decisions in companies are bets on human behavior, having someone at the table specialized in humans can be helpful. So why is it that the logic of finance and technology dominates most strategy processes? Why are we, human scientists, are not as influential as we could be? Drawing on stories from his 20 years as an advisor, Christian will share how the human sciences can – and why they should – be part of the most important and consequential decisions companies make.