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IBM User Experience Program—The What, Why and How (Videoconference)

Advancing Research Community
Friday, October 15, 2021
Tracy McGoldrick
User Research Foundations Director
How does IBM co-create with our end-users to design products they love?

Learn how the IBM Cloud and AI research team created a User Experience Program that formalizes and scales the relationship between our product teams and the end-users. User Experience “Partners,” as we lovingly call them, co-create with our product team to help refine IBM products by providing feedback, ideas, and domain expertise.